I haven’t written an article for a while, so today I’m going to talk about website optimization and SEO techniques. Everyone knows that Chinese search engines are mainly Baidu and Google. The traffic of Yahoo and Sogou is pitifully small, while Sosou uses Google's data. From this we can focus the optimization work on these two engines. It is said that the principles of all search engines are basically the same. This is true, but you need to pay attention to the word "basic". This shows that there are still some differences between each engine. We often see some websites ranking very well on Baidu, but average on Google or vice versa. Although this is not bad, after all, there is another one that has not been done well! Now let’s get to the point:
1: Inside the site
1: Domain name
This relationship is very small, but it is recommended to try to use some international domain names such as com, net, org, cc, la, etc. cn, com.cn and other regional websites are not recommended for various reasons. Not to mention that many websites are like this, how can they rank well? You have to know when they started their website!!!
2: Title
Baidu seems to be better at word segmentation than Google, so how should we write it? First, the number of times the keyword appears in the title should not be more than three times. Use the interval symbol | or - for example, like the word QQ space code, we can write it like this:
QQ space code | QQ space free code | QQ space code station, so long is almost suitable. Note that "QQ space" appears 3 times and "QQ space code" appears 2 times. Writing like this is a friendly optimization for Baidu and Google!
3: Top of the page (emphasis)
Why do I see some websites ranking well on Baidu but not on Google? There are keywords stacked at the top of the webpage. Although Baidu may like some of them, Google is disgusted with them. Be sure not to do this if you want to take care of both engines!!! Don’t add anything at the top, just the website LOGO and navigation. Then someone will ask and Baidu will not like it. Haha you are wrong, Baidu likes it better this way!
4: Middle of the page
Appropriate keywords should appear 1-2 times. It is recommended to appear once in the navigation and once in the website introduction. For example, if there is "QQ Space Code" on the navigation, you can write in the introduction, "QQ Space Code Station provides quality QQ space materials for fashion friends every day!" As for where to place the introduction, it depends on the conditions of the web page. It is recommended to put it in the middle and upper part!!!
5: The bottom of the page (key points) is basically the same as item 3. Don’t pile up keywords and have a natural ending!!! If you want to add it, you can put your own homepage connector as “QQ Space Code” in the friendly link.
6: Description and Keyword tags
It is recommended to write both tags, and don’t listen to some soft articles saying that you should give up the keyword tag. If you only do "QQ space code", then only write this word in the Keyword tag. If there are multiple descriptions, it is recommended not to exceed 5! For how to write the Description, take a look at the top rankings or how the big sites write it! It’s done at this site.
Two: Outside the site
Baidu and Google have different algorithms and have different judgments on external links. But if your external connections are good enough, you can completely control these two engines!!! There are many ways to obtain external connections. Let’s take a look at some specific methods. I won’t introduce them one by one here. They can be roughly divided into : Forum signatures, forum posts, blog links, blog articles, website articles, website friend links, web directories, website navigation, network favorites, network excerpts, etc.!!! If you want to get good external links, go to forums with high traffic and high weight. Post articles and external links in places such as , blogs, websites, directories, navigation, and net excerpts.
Note: You must be determined and perseverant. Don’t fish for three days and dry the net for two days, otherwise nothing will be accomplished! Normally, a word that is not worth tens of millions of words should be on the homepage within 3 months. (They are both major engines) For example, my small site ranked third on Google in just 2 months!!!
The above article is originally provided by www.qzoneb.com, please indicate the source when reprinting!!!