Links are an important factor for search engines to determine whether a website is excellent and important. When many websites actively connect to a website, search engines will consider that website to be very important and give it a very high weight, which means that search engines value this website very highly. The search engine itself is a function implemented by a program. Of course, each search engine program has its own algorithm, and each search engine's algorithm is also different. The number and quality of connections have become important evaluation criteria for a website. Whether the connection can bring stable and content-rich external website resources to visitors has become one of the important signs of a website's success.
There are two types of links that need to be considered for search engine optimization: on-site links and off-site links:
In-site links are also called internal links. Building internal links is an important factor in judging the level of search engine optimization technology. Chongqing SEO can make the overall layout of the website reasonable and convenient for visitors to browse by optimizing the links within the site. This has also become one of the key factors for search engines to judge the value of a website. Baidu, in particular, pays more attention to the internal links of the website. If you can arrange the internal links well enough, it will be very helpful for keyword ranking. If you have a very high ranking in the search results, you can easily promote the website and let users who enter your website click to browse. More information.
Common forms of internal links include:
Website navigation: It is generally placed at the top of the website to guide users to reach relevant category columns more quickly;
Site map: contains links to many pages of the website and is placed on the homepage of the website. It not only facilitates visitors to browse, points out the direction to visitors, improves browsing efficiency, but also facilitates search engine spiders to crawl and provides all internal links of the website. crawled by search engines;
In-text links: It is convenient for visitors to learn about related articles and jump to related pages through links;
Breadcrumb links: provide viewers with a clear access path, and clearly understand the hierarchical relationship between the page they are visiting and that page.
Four suggestions for good on-site links:
1. Use less or try not to use JS file links. Although JS files are easier to be called in static pages, they are not friendly to search engine optimization. If the homepage of a website has a high weight, because the internal links formed by the JS code are not smooth, the weight of the internal pages will be very low, and the ranking will be very poor;
2. Reduce page hierarchical links. When search engine spiders crawl website pages, there are no requirements or restrictions on the depth of the website, but reasonable hierarchical pages are more conducive to spider crawling and more friendly to search engine optimization;
3. Use description text annotation. For example, the name of the page I am linking is "Feelings and Thoughts." In order to better reflect the effect, I can add text description "SEO Thoughts and Thoughts" to clearly tell visitors what content this link is. , there are also certain benefits for search engine optimization;
4. The link should appear as far forward as possible. When the search pillar crawls the page, it crawls the website content in order from top to bottom. The more important the content, the closer the page to the website keywords should be ranked on the website. The further forward the position is, the easier it is for spiders to grab.
Off-site links are also called external links, which are the blood of the Internet. Without links, information is isolated. It is difficult for a website to cover everything, so it is necessary to link to other websites. Complementing each other with other resources has naturally become a need. When this need cannot be met on a certain website, you can get more understanding and more information on the search engine portal. This is also a key reason why search engines can be so successful today. It does what an ordinary website cannot do. It collects links from other websites, which for itself is an external link. Nowadays, many webmasters want to provide their website links to search engine portals and get a share of the pie! Whether you can get a share of the pie depends on whether you can bring useful external link information to search engines. Links are regarded as the standard for the quality of a website. For example, Google believes that a website linked to by many websites should be a good website. Otherwise, why would there be so many websites linking to the website? Google’s idea is certainly correct, but today’s websites no longer make external links for the convenience of users. Instead of looking for links to relevant information websites, we strive to increase the number of links for optimization, so as to increase the number of external links to the website and enhance the universality of the links to the website. They all remember what Google said, the more external links, the higher the PR value of the external links, and the greater the impact on the PR value of their own website. Some people even spend money to buy links with high PR and ignore the content value of their own website. .
Several common ways of external links:
1. Exchanging friendly links is an important means of mutual promotion of resources between websites. Cooperate with other websites in the spirit of mutual benefit. Of course, it is best to exchange friendly links with websites related to the resource content of your own website;
2. Log in to the category directory, that is, submit your website to the category directory, which is similar to logging in to the search engine portal. DMOZ, the world's largest classified directory website, is a foreign website. Websites that are successfully included in DMOZ can not only get links exported by DMOZ sites, but also websites with links exported by DMOZ are given very high weights by search engines and are fully manually reviewed. Interested friends can go to DMOZ to submit. The success rate is Quite low! It’s because of the low price that we can see the nobility of DMOZ~ Chinese login website:
3. Log in to the navigation website, which is what we often call good 123, 265 and other website directory websites. It has brought a new innovation to the Chinese Internet. The former good 123 is now acquired by Baidu at a price of more than 10 million, and 265 is acquired by Baidu. Included by Google. If your website can be included in large navigation URL websites such as Hao123, 265, etc., it will undoubtedly bring a lot of hope for your website to be clicked. Chinese "lairen" like to use navigation URLs;
4. Create a site group. For beginners of search engine optimization, site groups are very complicated. The so-called site group means that when searching for a certain keyword, several websites that appear in the search results have roughly the same content, but are not the same URL. If they are connected to each other, then they are a site group. When making a site group, you should pay attention to: do not choose to use the same computer room space, do not cross-connect between site groups, and the content of each site should be different.
5. Connection bait is a very clever way to obtain external connections. In recent years, it has attracted strong attention from search engine optimization and industry practitioners. Link bait pages generally have strong appeal, including content that catches your eye. Of course, it is not just an alluring title, which will only attract some people's rebuke and contempt. Planning a link bait page requires strong planning skills and a sense of innovation.
6. Build a blog in groups. For a newly built website, when there is no PR value, few people will be willing to exchange friendly links with you. Then you can choose to build a blog on major portal websites, such as Yahoo, Baidu, and Sina. All have blog functions, where you can build a blog for yourself, and then add friendly links to your independent domain name website or blog seo company.
Four suggestions for building external links:
1. Naturally increase the number of external links to your website. Do not add a large number of external links to your website in a short period of time. This will make your website suspicious of search engines. You must provide them in a planned manner based on quality and quantity. By adding external links to a website, the success of a website does not happen overnight.
2. Don’t forget what you should do most. In addition to looking for high-quality external links, don’t forget to manage, build your own website, and contribute to your website. Website content is the key to a successful website. No matter how many external links you have, , without content, it is impossible to bring you any conversion rate.
3. Don’t use mass sending software. Sending a large number of external connections through mass sending software can indeed bring a certain amount of traffic to your website in a short period of time. However, this method is easy to see through. Once seen through, your website will disappear from the search results for a period of time or even forever. For example, QQ can report and complain about links sent by strangers.
4. Exchanging links is not just about the homepage. A website includes information about a wide range of industries. Like our blog with an independent domain name, of course there are several different columns, but the exchange between column pages is ignored. While increasing the weight of the entire website through a large number of external links, don't forget to add external links to your paginated pages to increase the weight of the paginated pages, which is also very helpful for search engine optimization.
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