I have been running a website for 3 years, and like every webmaster, I site my website every day, how much more is included, whether the home page snapshot has been updated, whether the PR has increased, and whether each of these items affects the hearts of my webmaster friends.
Until today, suddenly a concept has become very popular, and that is website SEO. I am afraid that not many people can really explain clearly what SEO is, including the so-called SEO experts. I am afraid that they cannot give SEO a clear concept. So today I will talk to you about SEO in my mind. If there are any mistakes, please forgive me. I am just talking about my personal experience.
SEO is a means for websites to get better rankings. In fact, many so-called SEO experts also understand that it means adjusting the website’s keywords, website description, and website framework to be more in line with the habits of search spiders. To put it bluntly, Just adjust to the standard normative framework. The so-called SEO companies on the Internet actually just find a few small girls to sit in and write soft articles, and some even use black links. As for the rest, there is nothing The so-called technical content, everyone must understand, what does Baidu do on your website? It is to crawl articles. If there is no substantive content in your website, it means that you will be abandoned sooner or later. In the short term, it will be obtained through technical means. The ranking will be lost in the short-term category and stability will not be achieved.
The following aspects are what I personally know about SEO.
1 website keywords
What are website keywords? They are the words that best represent all categories of your website, just like the keywords for watermelon, winter melon and pumpkin are all melons. This is to allow search engines to better distinguish your website and classify your website. If the website is placed in the appropriate category, accurate keywords will be very favored by Baidu, but if you forcefully put things that are not on your website, it is a kind of deception, just like when you see an advertisement at the entrance of a shopping mall that says The whole store is selling them, starting at 1 yuan. When you enter the mall, you find that there is only one handkerchief selling for 1 yuan. You have been cheated. Will you come again next time? Therefore, the keywords must be able to summarize the entire website industry. Generally speaking, representative words of the same content. Don’t accumulate keywords. Personally, I think 6 words are enough. Any more words will be like keyword stacking and will be K. Another thing is, don’t always change your keywords. , generally it’s okay to move it once or twice every three months. If you move it too much, Baidu will give you an observation period, which means it will stop updating your homepage for a period of time.
2 Description of the website
In fact, the description of the website is also very important, but it has been ignored by many webmasters. The importance of the description tag is mainly reflected in three aspects: the description is often displayed on the search results page, directly telling search users what is on the web page. information. A good description tag is the "advertising word" of the web page, directly attracting users to click on your link. For example: if you search for seo on Baidu, the search results page will display description tags. You can choose the one that suits you according to your needs. The description tag provides a good reference for search engines and narrows the scope of search engines' judgment of web page keywords. Keywords can often appear 1-3 times in the description tag to increase keyword density. Reasonably increasing keyword density will have certain benefits for rankings.
3 External links to the website
The external links of the website must ensure the quality. First, do not link to websites that have been punished. Second, linking to websites in the same industry is more effective than linking to websites in other industries. Third, maintain a certain degree of friendship. When it comes to link progress, don’t be crazy about adding too many friendly links in a short period of time, and don’t not update links for a very long period of time. Fourthly, keep the consistency of friendly link keywords. You must at least achieve certain keywords for one keyword. The ranking of this word will only be affected after measuring it. Don’t be an idiot and use N keywords to make friendly links.
3 One-way links to websites
The one-way link of the website means that the other party has your link but you do not have his link. Soft articles are the representative of this kind of link. One-way links can achieve very high link effects and have a certain influence on rankings.
4.Black link
Black links are invisible links that invade the other party's website and then secretly add them. This kind of link is invisible on the page, but search engines will access their website through the website code. The effect is more obvious, but the disadvantage is that it is unstable and easy to It will attract retaliation and will be deleted by the other party as soon as it is discovered. If you are the webmaster of a regular website, it is recommended not to use this dirty method.
Here is some advice for you. I hope you don’t believe the boasts of those so-called SEO experts. Their methods are nothing more than the above. After doing the above, you should pay attention to a few points. ,, write more original content, original content is the favorite thing of search engines, don’t copy and paste blindly, secondly, do more user experience, learn to think from other people’s perspective, if I am a viewer, I need the above on the website, how to make it Visitors can get what they need faster. If you make your website more distinctive, there is no risk in building it honestly. However, the ranking obtained through some unfair SEO methods is quite unstable and very dangerous. It is easy to be K by Baidu. If you are the webmaster of a regular website, it is recommended that you transfer the time spent on SEO to user experience.
I hope that all webmasters can achieve career success.
The above article comes from my little experience. You are welcome to check out my small website, Xiangfan Real Estate Network www.hbxffc.com.