Meituan APP can directly play "Genshin Impact": you can also read novels and watch TV series . Friends who need it can come and check out the latest collection and sharing.
Recently, Meituan has begun to launch related services in pan-entertainment, games and other fields.
At present, the cloud game entrance of "Genshin Impact" has been launched in the Meituan App. Users can play "Genshin Impact" in Meituan without downloading, but the time is limited and they need to activate VIP to play unlimitedly.
It is worth mentioning that Meituan has also promoted its own game services through various channels, and some users have reported that Meituan game-related advertisements have been displayed on Douyin.
It is understood that in addition to games, Meituan App currently also offers novel bookstores, short videos and other services. Among them, Meituan’s novel business has been tested since 2022, and currently has relevant entrances on the homepage and personal profile page.
As for the short video business, Meituan has now added a "watching drama" function to the short video section. The content is mostly collections of short dramas, aiming to meet the diverse needs of users by covering all age groups. It is also worth mentioning that Meituan’s novel and short video businesses have both launched “money-making activities” where users can earn gold coins by completing tasks.
It is reported that Meituan has been constantly trying to develop new businesses in recent years. Currently, its business landscape is mainly divided into two parts. One is the core business including catering takeout, instant retail business, brand flash sales, in-store, hotel and travel services. The local business segment, and the other is the new business segment including Meituan’s grocery shopping, Meituan Selection, and shared bicycles.
According to Meituan’s previously released financial report for the first quarter of 2023, its revenue in the quarter was 58.62 billion yuan, a year-on-year increase of 26.7%, and its net profit was 3.36 billion yuan. In the same period last year, it was a net loss of 5.70 billion yuan. The profit was 5.49 billion yuan, turning a profit year-on-year. Among them, Meituan’s core local business segment’s revenue in the quarter was 42.89 billion yuan, a year-on-year increase of 25.5%. Its operating profit was 9.4 billion yuan, a year-on-year increase of 100.7%. The operating profit margin was 22.0%. The new business segment’s revenue was 15.7 billion yuan. A year-on-year increase of 30.1%, operating loss was 5 billion yuan, narrowed by 40.5% year-on-year, and the operating loss rate improved to 32.0% from 69.9% in the same period last year.