It is understandable that among the many factors that determine website rankings, external links are a very important factor. Furthermore, the factor that measures the competitiveness of a website's external links is the breadth and quality of external links.
The breadth of external links refers to the total number of external links to the website, and these external links of yours have been crawled and indexed by search engines. Seeing this, I hope everyone will not fall into a misunderstanding. The more external links, the higher the ranking. This is a common misunderstanding that has even led many webmasters to use various cheating methods to create false links, which may improve their rankings in a short period of time. However, don’t forget that search engines are not fools, and their algorithms are updated at any time. Doing so There is only one result, that is, you will be abandoned by search engines at any time, and the gain outweighs the loss. In fact, I just want to make it clear that the number of external links is only one of the parameters to examine the breadth of external links.
To be precise, the breadth of external links refers to the result of a comprehensive evaluation and analysis of the quantity and quality of links.
The search engine's examination of the relevance of external links directly reflects a very straightforward truth, which is the recognition attitude of your peers in your industry.
In fact, initially, search engines analyzed links based on quantity, that is, the greater the number of external links, the higher the importance of the web page. Later, as the search algorithm was continuously updated and upgraded, the concept of quality was introduced.
And the concept of relevance is also added. Search engines believe that a low-quality website is almost impossible to obtain high-quality external links.
Although each search engine's evaluation and analysis of link quality is different, the key points are the same, that is, external links from high-quality sites that are highly relevant to your website's theme are your most ideal link targets.
For example, the external links from hundreds of sites with low-quality and irrelevant content are not worth the external links provided by one or two high-quality websites with highly relevant content.
Some explanations about the text of the link. Let’s talk about the anchor text first. Anchor text must be used flexibly. To quote SEOWHY Wu Wei: The art of SEO lies in the flexible use of anchor text. When we use anchor text, we must not be too rigid. While posting the main keyword, we can combine some long-tail keywords containing the main keyword. How to do this specifically, and the length issue, I will not go into details. Everyone Understand it yourself. In fact, the website www.9alt.cn is a typical example of how I used it in actual operations after I understood this sentence. If you are interested, you can analyze it yourself.
Finally, to summarize, why are external links so important? Search engines consider links from other sites to be an unbiased vote for your website from that website. Why not while we are frantically negotiating with people and exchanging links? Stop and think about it for a moment. Are you able to negotiate a lot of links with other webmasters manually now because your ideas are “newer” and “better” than others? Wrong, at least 60% of webmasters are like this. Do it, your approach is inefficient and creative.
Furthermore, first of all, you have to realize that the network is a huge social structure, and a link is one of the relationships. If you can think of more natural ways to embed yourself into the social structure of this network, then I am sure. That said, you will be more successful than others.