What is the purpose of building a website, to make money? What is the prerequisite for making money? Traffic! A website without traffic cannot make money. Therefore, all the competition on the website can be summarized into one point, the competition for traffic. A good website without traffic is nonsense. It can be said that traffic is the basis for the existence of a website. Without traffic, there is no need for a website to exist!
There are many articles about traffic, but I will share some of the results, methods, and insights I have achieved in my own practice with everyone. I hope it will be helpful to everyone.
So let’s talk about the classification of traffic. I think there are three types of traffic. One is speculative traffic, the other is wandering traffic from search engines, and the last one is the website's own traffic! But here I mainly talk about the traffic from search engines, because this is the main source of most websites.
Speculative traffic is, for example, going to forums to post some introductory posts, or traffic induced from BLOG, SNS, etc. Although the short-term effect is very good, unless your website has something that others can't live without. Otherwise, this traffic is just a flash in the pan and will not last long, which is just to get a little more advertising money! And if your site has very unique functions, why do you need to induce traffic? When you get used to this kind of traffic, you must persist. If you keep trying to induce, once you stop, you will inevitably fall from the peak to the bottom. This would be a stupid choice!
Then I don’t want to say more about the third type of traffic, the website’s own traffic. If you can abandon search engines like Taobao and still get huge traffic, I believe you don’t need to look at my bad behavior. !You are already a giant in the industry, and you will only think about strategic issues.
As for the second type of traffic, the traffic from search engines is certainly the mainstream traffic of most websites at present. From the data analysis of my own website, this aspect of traffic accounts for 80%. The advantage is that if there are no major problems, your traffic will be very stable. As the weight of your website increases, your traffic will steadily increase!
So, how to maximize this kind of traffic? First of all, from a large-scale environment, you must have enough content. If you only publish 10 articles every day, and the most terrible thing is that your 10 articles are not You are original, so let’s calculate, there are 365 days in a year, which is 3650 articles. So you have been working hard for a year to build a website, and search engines will only collect about 2,000 of your content. This is still the best plan. Most people will only collect a few hundred, so they will eliminate articles that are not ranked. You only get a few hundred visits a day! Originality, not many people can make the content of the website original. Most of our content comes through CTRL+C. So since it’s such an easy way, why don’t you adjust yourself to publish at least 50 articles every day? Of course, these 50 articles must be post-processed by you to make them at least semi-original, then you will get abundant traffic. Of course, the time of publishing articles is also important. Publishing 50 articles in one breath is more effective than publishing intermittently within a day. Just like people, the best way is to eat small meals frequently. The same is true for spiders. If you often have something to "eat", it will leave a good impression on you!
Well, sometimes we find that even if we publish a lot of articles, few of them actually get traffic. This is because your articles may not be relevant. For example, your website is an entertainment website. Although you publish entertainment resources, suppose that the word "celebrity pictures" in your entertainment website is very good and has great weight. But you just publish entertainment news. This cannot be combined well with the weight of your website. Only if everyone clearly understands where their website has a high weight, and then tries to move closer to it in terms of content, then it can be guaranteed that each of your content will have a good ranking, which will also be more conducive to further improving the weight of your website. .
Of course, some SEO techniques should also be combined with the content. For example, adding alt to each image is not just to allow search engines to better identify it. If you just think so, you are totally wrong. Because it is only part of it, and more importantly, adding Ait allows search engines to import the images of your website into the search engine's own image column! And this can bring you a lot of traffic!
Okay, there are more tricks and it’s impossible to tell them all because the characters are limited. Build a website carefully, carefully analyze your own traffic sources, and you will be able to slowly grasp it. Of course, you also need to analyze other people's traffic. Here I will introduce a little trick to you, through the TOP ranking of a third-party statistical system You can view the traffic sources of some heavily visited websites. Haha~ Let’s go and try it!
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