Lao Xie often receives inquiries from companies, hoping that Lao Xie can help them delete and suppress negative news. If it seems that Lao Xie deserves it, like Sanlu not long ago, of course Lao Xie will not help. If it is true, it is If others make false claims with the intention of damaging the company's reputation, Lao Xie will definitely help if he can, but the company's online reputation management needs to be strengthened.
Any company or product will have negative reviews. You can’t satisfy everyone, so negative reviews don’t necessarily have to be dealt with. Personnel in the corporate network public relations crisis department should be able to judge which negative news and comments have the ability and tendency to spark a prairie fire. They must take quick action against these comments, contact the person who made the comment, or publish clarification or rebuttal materials.
Lao Xie found that some companies do not have a public relations person when promoting, which is very dangerous. Once an online reputation crisis is discovered, it is very likely that the crisis will not be resolved in the first time. If it is really difficult to find a public relations person, you can use the tool GOOGLEAlerts. Users set keywords of interest in Google Alerts. Once the keywords appear on the Internet, Google will notify you. When registering for this service, enter the keywords you want to monitor, usually the company name, brand name, boss's name or your own name. Users can choose email notifications or RSS subscriptions, and can also choose whether to monitor blogs, videos, news, ordinary web pages, or all of them at the same time. Although no public relations personnel can judge whether this is crisis public relations, it is better than nothing. It just adds an additional inspection process.
Lao Xie QQ466715240. If you have any questions, you can ask Lao Xie. Lao Xie will answer them as long as he has time.
This article is Lao Xie’s original first post on ADMIN5. Please indicate when reprinting: Lao Xie Enterprise Promotion.