The following is an optimization plan for a car audio company. The website is: http://www.scbgaudio.com/
1. On-site optimization
(1) Modify the website title, description, keyword tags, etc. In the original template, all files call a top.asp file. Therefore, the title, keywords, description, etc. of all articles are the same. This is very unfriendly to search engines, so it needs to be changed.
title:
Formerly: Xiange Brothers Enterprises
Modification: car audio | car audio modification-Xiange Brothers Enterprise, partner of China Car Audio Network
describe:
Original: We have been rooted in Guangzhou for more than ten years and have grown silently along with the history of the development of car audio in China. We have a professional technical team to serve you and customize the sound for you according to the type of your car. We sincerely welcome your arrival
Modification: Xiange Brothers takes it as its own duty to introduce the world's first-class car audio equipment to China: French Jinlang, British Genesis, Swedish DLS and other car audio systems in China. Xiange Brothers is their first dealer. Xiange Brothers currently operates 25 world-class car audio brands, allowing car audio enthusiasts to truly target their goals.
Keywords:
Original: Xiange, car audio, car modification, car audio modification, car audio and video, Guangzhou car audio
Change: unchanged
Article publishing mainly calls three files, namely 22info.asp, viewinfo.asp and newsinfo.asp, and the title of the article needs to be modified. Added a function to call the title. As for keywords and description tags, they cannot be added in the background due to program issues, so the title of the article is used instead.
(2) Density adjustment and rearrangement of homepage keywords
Keyword density:
Original: 0%
Change: more than 3%. In the original flash file, the text part below is separated and the proportion of text is increased.
Keyword layout: top of page
(3) Code optimization, css+ div reconstruction
(4) Removal of dead links within the site
(5) Construction of internal link network
(6) Keyword H1 processing and image alt processing.
Add a marquee at the top of the page that contains the keyword "car audio", add h1, and use CSS to define the format. The logo should alt deal with "car audio".
(7) Website structure optimization
(8) Site map
In fact, the homepage of the site also made a jump, index.asp jumps to /sg/index.asp, which is not good, but the internal links of the article are already done, and it is troublesome to change, so I let it Put it like this.
2. Off-site optimization
1. Log in to major search engines
2. External link construction
3. Exchange links with weighted websites to increase the weight of the website itself.
4. Publish relevant soft articles. Articles must be original and highlight optimized keywords, company yellow pages, business website registration, website classification directories, free information release, etc.
Focus: content construction
Select a series of keywords and let the website editor write around these keywords when writing articles, so that the content of the website is highly relevant to the topic, improving user experience and thus increasing conversion rate.
Suggestion: The optimization of the website cannot be separated from the cooperation between customers and us. We will provide simple SEO training to the editors of Xiange Brothers Enterprise so that the website can be updated frequently. In order to achieve the purpose of improving the overall ranking of the website and increasing website traffic.
Basic process of one-year SEO service:
1. The early stage is the optimization work within the website. Website structure, internal links, titles, tags, URL standardization, etc. will be optimized.
2. The remaining work is the construction of external links and the construction of content. We are responsible for external links, and content updates require special editing by Xiange Brothers. It is recommended that you update it no more than once every three days. Updates should be centered around the website theme. We will provide a series of related keywords to Xiange Brothers for reference in article writing.
Article source: http://www.simseo.com/