It has been about three years since I first bought a book and learned how to make a website. Although I am an old webmaster in terms of qualifications, I am still technically a Lainiao webmaster. I use my time to sleep at night to visit major websites every day. Webmasters go online to learn various techniques for making and setting up websites, but the progress is limited (no way, my brain is not working well, haha).
I opened the current PS learning website http://www.ps-xxw.cn at the end of last year. Some time after the website was opened, some main keywords have already ranked first on Baidu (such as: PS learning Internet, PS learning, learning PS, photoshop learning network, photoshop learning, learning photoshop, etc.), although these keywords have reached the first place, they are not particularly popular words, and the traffic they bring every day is limited. This website of mine spends It took a lot of effort on my part, and I can’t just rely on these keywords to satisfy me.
So I went to the Baidu index to search for keywords related to my website, and found that the Baidu index of some keywords was quite high (such as PS tutorials, photoshop tutorials, PS, photoshop, etc.), so I was thinking, what if my website If the website can be ranked on the first or second page among these keywords, the traffic will be very considerable (of course I hope to be ranked first, haha, am I too greedy), alas! For this kind of The good thing is that I can only think about it. If my SEO level is so poor, how can I get these keywords to the first or second page? Is it possible for me to buy bidding ranking? Unfortunately, I don’t have that much money.
For this matter, I practice SEO knowledge every day, but the information on the Internet is roughly the same. It seems that SEO technology can only be understood but cannot be explained in words! When I observe the websites with the top keyword rankings every day, I accidentally I found that most of them have a common feature, that is, in addition to the website title, there is also a subtitle. I was thinking at the time, can adding a subtitle have an effect on keyword ranking (SEO technology is very poor, veteran) Don’t laugh at my naive idea)? So I went to observe many big websites, including A5 of course. Most of them also added subtitles after the website titles (although I knew this before, I didn’t observe it carefully. ).
Since discovering this common feature, I have also begun to study a subtitle for my website to see if it can improve the ranking of my website's keywords, so I came up with the current "PS Learning Network-Providing Photoshop Tutorials" "Learning Website". The reason why I chose this subtitle is because it contains high-index keywords such as "phtoshop, tutorial, photoshop tutorial, learning network". After selecting the tutorial, I did not immediately add it. Because I had to go on a business trip for those few days, my girlfriend helped manage the website updates, so the website updates would be slow. I could only add one tutorial every day. After changing the title, some high-quality content was not updated in time. , it is difficult to guarantee that it will not be included in Baidu K site. Although the weight of my website is already quite high, I still have to be on the safe side. Who told me that I am just such a precious site!!
In the two days after returning from the business trip, I insisted on adding more high-quality content to the website during these two days, and then found an appropriate time to change the subtitle of the website. I was always worried about being K. , but I didn’t expect that Google would update my subtitle two hours later, and Baidu would update it the next day. I was so happy at the time. Just a week after I updated the title, I happened to encounter Baidu’s weekly big update. When I checked the traffic sources, I found that many keywords had jumped to the first and second pages from being unable to rank before (the PS tutorial was on the second page, but it had been on the first page since yesterday afternoon; the Photoshop tutorial was before It was on the fifth page, but yesterday afternoon it had jumped to the first one on the second page; PS was on the fifth page, and now it is on the second page; of course, there are many related keywords, such as: PS tutorial website, PS learning Tutorials, PS tutorial websites, etc., there are too many, I won’t write them all out).
When the website ranking goes up, the motivation to build your own website naturally increases accordingly. Through my personal experience this time, it is also proved that subtitles can bring benefits to keyword rankings, but you must pay attention to choosing a good subtitle and what you want. The improved keywords, and the subtitle added this time, not only were not included in Baidu K site, but also improved in rankings. This is inseparable from my related efforts after changing the title. After the change, I did not Sit there and wait for Baidu, but actively find some high-weighted external links for these keywords. Of course, this is also a factor in improvement!
The above are some of my own experiences. My literary talent is limited and the writing is not very good. Please forgive me and just make do with it! Finally, I would like to say one more thing: build the website carefully, do a good job, and pay attention to the user experience. In this way Only Baidu will like you.
All rights reserved. When reprinting, please indicate that it comes from "PS Learning Network: http://www.ps-xxw.cn Author: Jue Zhi Qing Wu". Please cherish the fruits of the author's labor!