Based on my practical experience and observed phenomena, I made some analysis and summary. I hope to share it with everyone and help those who are about to learn or are learning SEO.
1. Getting started with ignorance
Maybe many newbies who are unfamiliar or just getting started will have this experience: SEO is very advanced, difficult to learn, and the technical requirements are very high.
When I first came into contact with search engine optimization, I only knew that the search results could be manually intervened. I thought it was incredible. It turns out that there are so many things to learn about website building and website optimization. Later, I read some search engine optimization books, and during this time I gained a more systematic understanding of SEO. To be honest, when I first came into contact with it, I was a little confused. I seemed to understand but didn’t quite understand what was going on.
I found that many people in China who know SEO knowledge are basically self-taught. Some may attend lectures or participate in some paid training courses, but they all learn intermittently and unsystematically. Get some technical methods or the latest information content from well-known websites, SEO forums, expert blogs, and search engine official blogs.
Suggestion: Comrades who are just getting started or want to learn SEO should first find some basic and comprehensive books or online courses to learn.
Personally, I feel that dividing it into sections, categories, and learning in a planned manner is effective. For example, you can gradually understand and apply web design optimization learning, keyword optimization learning, website content optimization, website links, etc. on a periodic basis.
2. Learning SEO becomes a habit
When something happens often, it becomes a habit. After understanding the relevant knowledge of search engine optimization, the first thing you do when opening a website is to habitually look at the PR value, and then look at the overall structure of the website, friendly links, and the update frequency and content of the website.
Observe the ranking changes after searching for keywords, and compare each site's description of the keywords and titles. During this period, I got to know some SEO experts and listened to many good advice from experts in the same field. At this time, I was still limited to collecting learning materials, contented with selecting keywords, how to improve website content, how to increase external links to the website, etc. Some basic theoretical knowledge.
SEO has become a part of daily life, and people who are engaged in the Internet and IT industries may feel it more deeply. A drop of water wears away a stone, and learning relies on continuous accumulation. We may have heard this sentence countless times when we were in school. Recently, when we were sorting out friendly links, we discovered the power of accumulation. It turned out that so many linked websites were added unintentionally. Really surprised and amazed!
3. Advance in practice
When you acquire certain theoretical knowledge, you will not be satisfied with just knowing how to do it, but you will have to implement the operation and obtain experimental results. Seek the desired results through practical measures such as exchanging friendly links, writing blogs, adding original content, increasing external links to the website, changing keywords and web page descriptions, etc.
But I always feel that I haven't done enough. I continue to hang out among major SEO sites, forums and blogs, looking for the latest news and seeing if the experts have new research and experience. At this time, my mind starts to get confused. When I was in a daze, I accidentally browsed some articles on the Chinese blog of Google Blackboard, and my ideas began to become clear. The purpose of building a website is to serve users, not search engines, cater to search engines, and meet user needs. This is a truth summarized in practice.
4. Rational analysis, serious study, and utilization as needed
In fact, people who do SEO work probably have this idea. Sometimes there is a slight difference between cheating and non-cheating, and Baidu’s big ban may make more SEO people have a deeper and deeper understanding of search engine optimization. Know rationally.
The sayings of white hat and black hat are circulating on the Internet, and I suddenly think of the popular saying in the early days of reform and opening up: "It doesn't matter whether the cat is white or black, as long as it catches mice, it is a good cat." Haha, if SEO is really like catching mice, then probably many people can sleep peacefully.
Starting from the selection of keywords, the design of website pages, the structure of the website framework, keywords and web page descriptions, the positioning and improvement of website content, etc., SEO is not just about understanding the principles of search engine optimization and understanding this technology. , but to perfectly combine technology and art, practicality and beauty again and again. It requires careful conception and careful tracking and processing of every detail. This is the SEO work in my eyes.
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