With the emergence and widespread use of search engines, companies are paying more and more attention to search engine marketing (SEM), mainly small and medium-sized enterprises. This article will talk about the relationship between search engine marketing and street stalls for small and medium-sized enterprises.
At first glance, you would never associate street stalls with SEM. But if you look carefully, it is not difficult to find that there are many similarities between the two. Let me give you some examples:
The first similarity: there is always someone with a lower price than you
We know that while search engine marketing brings opportunities to enterprises, it also brings very fierce competition. Mainly reflected in the price. The same goes for setting up street stalls. You can also find that there are always people around who have lower prices than you. Why does this happen to both of them? The reason is actually very simple, that is, the cost is low. Let’s look at SEM costs first. Generally, SEM for small and medium-sized enterprises may only optimize a few words themselves, which greatly reduces costs compared with traditional sales. Let’s look at the cost of setting up a street stall. It only requires a square of space and four or five products can be placed there. This is a much lower cost than a regular store.
Second similarity: finding target groups
One of the keys to the success of search engine marketing is whether users who need your products or services can find you. This is finding target groups. The same goes for setting up a street stall. What kind of products you sell depends on what kind of occasion. For example, you cannot sell tableware next to the school, but choose to sell second-hand books next to the school.
Third similarity: instability
The effect of search engine marketing fluctuates greatly (of course this does not include companies that invest a lot of money in marketing) because search engine rankings change very quickly. This is very much like setting up a street stall. You may sell a lot of products today, but you may not sell any products tomorrow.
The above three points are the similarities between SEM and street stalls. In fact, there are many more. Interested friends can continue to add. Thank you for taking the time to read this article, and everyone is welcome to contribute!