1. What are friendly links?
To put it simply, friendly links are a way of connecting websites. It links online websites one by one. Visitors can easily find one website from another. Its importance is not only limited to allowing netizens to access our website through links when browsing friendly link partner websites, but more importantly: it is the medium for all search engines to discover the website and the reference for analyzing the importance or value of the website. , so friendly links are the starting point for external promotion and operation of the website, and their importance and value cannot be ignored.
2. What is the use of friendly links?
The benefit of friendly links is not that it can bring direct visits to your website, but that it will allow search engines to include more of your web pages. An authoritative survey shows that 80% of the world's websites have 70% of their visits. %-90% come from search engines. Therefore, letting search engines include more web pages is the most effective way to increase website visits. Link popularity, which is the number of websites that link to a site, is a very important factor to consider in search engine rankings. But this does not mean that the more links to the site, the better!
3. Issues that everyone should pay attention to when it comes to friendly links
1. I personally think PR is very important, but some webmasters have very high requirements for PR in their current connections. I suggest that when webmasters are looking for friendly links and requesting PR, they should take a closer look at the other party’s collection, snapshots, and website updates! Isn’t there many PR3 and PR2 PR1s on my How to Start a Business Network that are vying to connect with me? ~In addition to the requirements for PR, we should also pay attention to the quality of sites with high PR! Some PR5 sites have 1780 connections, which is basically meaningless~ There are many good links with good quality in the A5 forum link section , and A5 offers guaranteed transactions, I hope webmasters will check it out more!
2. Nowadays, many webmasters do not pay attention to the category of the other site when linking. They immediately agree when they see that the PR collection is similar to or slightly better than their own site. This issue was discussed in the A5 webmaster chat section last time and I read an article about this. The article talked about the above phenomenon of direct connection without classification. It is best to find your own similar sites, which is beneficial to search engine inclusion and ranking.
3. It is best not to connect to some "dangerous sites" and do not exchange links with cheating websites, especially websites blocked by Baidu and Google. The number of pages included on these websites is 0. It usually takes a month for Google to update the number of included pages. Time, Baidu updates about once a week. For example, the number of pages indexed by search engines is 0, or websites that are blocked by search engines are dangerous websites. It is recommended not to engage in any cooperation. If you have already cooperated, revoke the cooperation as soon as possible. The number of pages indexed by search engines is very small, except for new sites that have just been released, which are considered high-risk websites. It is recommended to conduct a detailed inspection of the operation status of the website.
4. Jump links are mainly used for advertising links and often contain traffic statistics fields. Its important role is to analyze the traffic of specific advertisements. However, there are also many webmasters who use jump links to perform link exchanges in an attempt to obtain link weight distribution from partners without allocating any web page weight to partners. More importantly, this type of link is extremely detrimental to search engines and cannot guide search engines to visit the partner's website.
5. Try not to exchange with private servers and certificate application websites. Such websites are easily punished by search engines, so avoid exchanging with this type of website. If there are a large number of such websites in the export of other websites, do not exchange with them. To avoid being implicated.
6. This is what I said last time: "liar connection". The other party often uses frame spoofing links to deceive. What is frame spoofing and connection? It cannot be found in the source file code of the website link page. Link text and link address to your own website. Such links cannot form link reciprocity! How to prevent it? Open the page where the other party places your friendly link > View the source file code of the page > Ctrl + F to search for your own domain name. If you can search for your own domain name, you can basically be sure that the link to the page is normal! If you cannot search for your own domain name, you are a "liar".
7. Alexa ranking is not very useful for friend links, but of course the higher the better, haha. Backlinks are very useful. They are very useful in improving inclusion and PR~~~ Haha, Decoration Knowledge Network, I have been working on this website for a month and a half, and I have 13,900 backlinks, so half of it is included. It has reached 1,500+ in more than a month. If you don’t believe me, you can check it out~~
8. Before connecting, check whether the other website has a statement that blocks search engines. In order to make search engines mistakenly think that it only imports but does not export, some websites will add rel="nofollow" tags or robots.txt tags to the link text, and Links to such websites have no effect, so be sure to check the source code.
9. Connection processing plants, everyone must know this. Simply put, it is a large group of websites that link to each other to form a huge link system, which is easily recognized as cheating by search engines, and involves each other and is subject to "simultaneity". "As for punishment, in my opinion, it is more affordable and more useful to publish original soft articles in A5!
This article is contributed by the webmaster of www.ruhechuangye.com!