Link building is an important part of SEO. This is an issue that has been talked about for a long time, and increasing the external links of the website is the top priority of link building. If a website has done a good job in content construction (including keyword selection) and link construction (mainly including external link construction), the SEO work of the website will be more than half successful.
Building external links is so important, and there are many ways for a website to obtain external links. Once upon a time, an article called "100 Ways to Increase Backlinks" appeared on the Internet. Are there really many ways? It can be said that there are, but more than 80% of the methods are folk remedies, and not every webmaster can do it easily. For example, publish a set of programs or templates to obtain copyright links. Therefore, this article lists several methods that are feasible for every webmaster to use existing network resources to quickly increase external links to the website based on reality, and makes a simple comparative analysis of the effects of various external link resources, and also lists Some resources are provided for webmasters’ reference.
First, let’s talk about the external link resources of Chinese websites. There are mainly the following categories: classified directory sites, website sites, establishing blogs, publishing soft articles, adding web excerpts, friendly link exchange websites, QQ link groups, etc.
Traditionally speaking, classified directories are the best choice for obtaining external links, because the predecessor of search engines is actually classified directories or website directories, and their purpose is to recommend excellent websites according to specified categories. Therefore, for search engines, website links recommended by category directories are definitely more recognized. It is a pity that this oldest and most traditional website external link aggregation channel, while developing more and more prosperously abroad, has not been well inherited in China. Currently, there are no more than 100 Chinese classified directory websites available on the Internet. There are even fewer good ones with high weights. Here are a few. Cool Station Directory (www.coodir.com) is currently the best, with a PR of 6. There are other good ones. www.digg58.com, www.edcba.com, www.dzhai.com, etc.
While domestic classified directory websites have been neglected, website websites have become extremely popular instead. From the beginning of hao123 to today's 114la, the website has continued to prosper almost along with the growth of China's Internet. As a domestic variation of category directory sites, website websites are also a good choice for webmasters to obtain external links. It’s just that there are too many website websites in China, and the good ones and the bad ones are mixed. It is difficult to join a good website website. There are too many junk website websites, and it doesn’t make much sense to join. Webmasters need to choose carefully. However, it is worth mentioning that many segmented website sites have appeared in recent years, such as industry website sites, regional website sites, etc. Webmasters may also consider applying to join such website sites based on the actual situation of their own websites. Recommend several high PR website sites, www.hao123.com (pr8), www.6655.com (pr7), www.hao123.cn (pr7), www.v111.com (pr7), www.114la.com (pr6), www.gugooe.com(pr6), www.2345.com(pr6)
Net pick site, also known as social bookmarks (as it is called abroad), once was driven by Tiantian net pick (www.365key.com), which set off a small climax in the domestic Internet industry. The driving force behind it was donews. At that time, hundreds of online excerpting sites were suddenly born in China, and even Sina, Sohu, etc. also joined the online excerpting camp. However, with the decline of donews and 365key, and at the same time, the promotion method of the website and the browsing method of the website were not in line with the habits of Chinese webmasters and netizens. After less than 2 years of popularity, the website quickly declined. At present, there are estimated to be no more than 100 online excerpting sites on the domestic Internet. Net excerpts, as external links, are mostly in-text links, and since the link pages are frequently refreshed, the links are not stable, so the quality of external links is not high. As a channel for website promotion, it can be considered. At present, relatively good online excerpts still surviving in China include www.mister-wong.cn (pr7), myweb.cn.yahoo.com (pr6), bookmark.hexun.com (pr6), and www.wozhai.com (pr5) , shuqian.qq.com (pr5), etc.
Blog group building is another important way to obtain external link resources that has emerged in the past two years. There are also many promotion software based on this on the market, such as Blog Marketing Express, Chongchong Blog Group Building Software, etc. The so-called blog group building is to create many personal blogs and publish articles on major blog hosting websites manually or through software, and add external links to your own website in the articles, so as to achieve the purpose of increasing external links. The author believes that building blogs through software groups and posting articles containing links to the main website to hundreds of blogs at the same time to achieve the purpose of increasing external links does not necessarily have a very good effect. First, most blogs have relatively low weight, or even Some are spam sites, and the other is that there are so many blog pages with the same content linking to your website at the same time that it is easy for search engines to suspect that they are link factories, which carries certain risks. It is a good choice to select a few high-weight blogs (hosted blogs or independent blogs) to run well, and add website links to the blog homepage, or appropriately add website links to some blog posts. Recommend several high-weight blog hosting websites with pr=7: three major portal blogs, Baidu Space, Hexun Blog, Waiku Blog, China Blog Network, Blog Chinese, China Youth Blog, Qiangguo Blog, and Phoenix Blog.
Soft article promotion and soft article links are increasingly considered the best way to obtain external links. Especially if your article is classic and reprinted by major websites, it will not only have a good external link effect, but also bring a lot of traffic. Of course, the premise is that the article contains a link to your website. According to the nature of the soft article, find suitable website resources to publish. I will not list them one by one here. It is worth mentioning that posting soft articles to forums is fine for promotion, but in terms of link strategy, the effect may be zero.
It is also a very common way to exchange links and obtain external links through friendly link exchange websites. However, there are several types of friendly link exchange websites. The most common ones are the link exchange sections of many webmaster forums, such as a5, chianz, laggards, etc., where you can quickly publish link information and obtain link information of other people's websites. There are also some formal friendly link exchange platforms such as link.seores.com, link.chanzhan.net, www.links114.com, etc., which also provide the above basic functions, but they generally have better query and comparison functions, and are relatively The forum method is clearer and clearer. Webmasters can choose the links to their own websites here, which is a good way to obtain external links.
In the past two years, a large number of self-service chain websites have appeared overwhelmingly, which can also be regarded as a kind of friendly link exchange website. The biggest feature of this kind of website is that the friendship link exchange is a one-to-many method, rather than the traditional many-to-many. One-to-many means that many websites link to the self-service chain website, and then get link rewards on the linked website. The main purpose of this type of website is to exchange links with many websites, almost a replica of a link factory. The self-service chain website has been extremely popular in the past two years, mainly because of its traffic exchange function (click it, it will make your website rank first), and it has been favored by some webmasters. Therefore, this kind of website is used for promotion and traffic exchange, which has a certain effect. However, if it is used to increase external links, it will not only have no effect, but may also be punished for joining a "link factory".
Finally, I would like to mention a recipe: Friendly link QQ groups, joining some QQ groups that focus on exchanging links, and communicating and exchanging connections through chatting with webmaster friends in the groups is also a good way. Here is a download of 500 friendly link groups, download address: http://www.lxysem.cn/attachment.php?fid=19. Webmasters can also search by themselves on qun.qq.com.
For English websites, the most common ones with the most resources are web directories and social bookmarks. I won’t list them all here because there are too many. Recommend an SEO software: External link builder (linkbuilder.seores.com), which contains more than 10,000 external link resources in seven categories of Chinese and English, especially a large number of English external link resources, which can be queried by PR level. Very convenient.
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