Both SEO and SEM require strong writing skills, so I will write every day in the future to increase my ability to control writing.
SEO aspects:
Regarding the originality of the article: Everyone knows that search engines like original and high-quality articles, but not every webmaster who works on a certain industry website has a special understanding of a certain industry. How to create something without understanding it? Original article, not to mention the quality. This requires strong writing skills.
For example, if you read an article and then retell it in another language, for example, by messing up the order but still being able to express all the meanings in a smooth language, this is high-level pseudo-originalism, rather than messing up the order, or the title is different from the content. The meaning does not match, and these require strong writing skills.
Title, description writing method: The title is just one or two short sentences and words, which can reflect the ability to control words. Of course, some people like to pile up keywords to form a title. This type will not be discussed anymore. This type is the least level. But it’s a very opinionated title.
Usually I use a very smooth sentence to string together several keywords, so that the title that readers can see in the search engine is a sentence that is very attractive to them, and it can also include the main keywords to be optimized. This is also Requires text control skills.
Description is the search engine's index of the website. It is a description of the website or page that users can see. Description is also a short description of the core meaning of the website.
If under the same conditions, that is, domain name time, external links, and content are the same, if the number of clicks of the second place is higher than that of the first place, the first place will become the second place, so for a period of time, Baidu ranking will be shocked In addition to the factor of cheating, a large part of it depends on the way the description is written...
Regarding SEM:
Soft articles: No specific website address appears, so that no one can see the suspicion of advertising, and the general language is as official as possible, and the sentences are smooth and fluent, just like a professional editor.
Email content in email marketing: The title makes people want to open it when they see it first. The email content is not objectionable and has an advertising tone.
Others: some advertising slogans, introductions, and other word games played all the time on the website. The most basic components of the website are text and pictures.
There are other categories. Text is most commonly used in seo and sem. For example, when making ppc, the description information to be written is something that people don’t want to click on, but the brand’s display volume is very large, and the brand can be featured without spending money. High efficiency also requires strong writing skills.
So, just write when you have nothing to do.