It is said that Baidu search engine is an unfriendly and unfair search engine, but I don’t think so. I think Baidu search engine mainly considers one thing, that is your patience and time to build a website. As long as you do it carefully website, your website will eventually have a better ranking in Baidu! Let’s talk about Baidu optimization, my personal experience!
Yichuangnet (www.yichuangnet.com) has experienced such changes in Baidu as friendliness - power reduction - friendliness. It can be said that there have been waves of unevenness, but in the end it has achieved Baidu search engine friendly results. (As of now, this is the case. I don’t know what it will be like in the future, but I firmly believe that it should always be good!)
Start: How did the website become Baidu search engine friendly at the beginning?
1. The content structure of the website. It can be said that the internal structure of the website is carefully planned, from the homepage to the second-level columns, and from the second-level columns to articles! The entire website is expressed in the form of topics, for example, the search engine optimization column, which It is a special topic. This topic expresses the search engine optimization column from the introduction to the articles!
2. The internal structure of the website, I think this is also very important. From the homepage to the secondary columns to the articles, they are expressed by title, description, and keywords in turn. The density of keywords and the distribution of keywords are very reasonable, which shows that Yichuang has really done a good job in the website itself!
3. Website content. Most of the content on the website is original or pseudo-original. Originality is important, but updates are also very important. Yichuang.com almost never stops updating the website, which increases the frequency of search engine updates. And search engines will speed up the inclusion of websites! I think these three points are the most important points for Baidu search engine to be friendly to websites!
Middle: Why do search engines downgrade websites?
1. Friendly links to websites. The friendly links on the website were all replaced by colleagues when the website was first built. They have almost never been seen since the website was built, let alone managed! I analyzed the website a few days after the website was demoted, and found that there was no Cheating, the article is also good, but why was it banned? I analyzed it with this question. When I checked the friendly links, I found that many websites had been deleted or had their rights demoted. Then I deleted all the links that had their rights demoted. It has been removed and a batch of friendly links have been updated!
2. The website is updated irregularly. It is updated once every few days. The amount of updates at one time is so large that search engines may not be able to accept it. If you add articles after that, Baidu Spider will no longer include them!
Now: the weight starts to come back and it’s search engine friendly again!
To find out the reason why the website was demoted, of course you need to take the right medicine. As long as you solve the reason why the website was demoted by search engines, the friendliness of the website will be restored! To maintain the friendliness, you must build the website consistently!
After talking about Yichuang.com, I saw that Baidu search engine is considering the patience and time of the webmaster. As long as you are patient, the ranking will always be there. I used to always consider that what SEO pays attention to is "external links are king" In this era, I always feel that the role of external links is far greater than the role of content. Do you think that when we do SEO, content is really king? Now I am beginning to feel conflicted. Content is also an aspect that cannot be ignored. In fact, it is a bit difficult to make content the king and external links the king, but if you make good use of one, you may achieve the effect!