While websites all over the country are fighting for user clicks, their noses are swollen and their bayonets are red, but the local website I have is like a quiet child, growing up day by day, with traffic increasing steadily every day, and now it is well known to everyone. !
Based on the promotion process of the past year, I summarized some relatively successful promotion methods and shared them with you.
First, content is always king. This is a cliché, and it is no different from many websites. It is necessary to extensively include all well-known websites in the region, and carefully classify and arrange them reasonably.
Secondly, local websites are different from national websites and must highlight local characteristics. This is actually very important, to give people who browse the website a sense of intimacy. Take my website Fujian website navigation www.min513.com as an example. I will add some content that can reflect local characteristics, such as an introduction to Fujian, introduction to Fujian historical figures, Fujian customs, etc. In this way, everyone can clearly feel a sense of intimacy when visiting, and the content feels much richer.
The above two points are factors of the website content itself, and the following points are the experience in website promotion.
Third, cooperate with local news portals, such as opening a column, and the content will be provided and updated by the cooperative website. In fact, such websites are also very willing to cooperate in this area, and the traffic they bring to them is also considerable. For example, my website has maintained such cooperation with Fujian Window, Fujian News Network, etc.
Fourth, cooperate with local Internet cafes and let the Internet cafes set their websites as IE homepages. All you need to do is open a page and link to the homepage to promote the Internet cafes. Internet cafes have a high turnover of people. This can let more people know about your website and expand local popularity.
Fifth, if you post a promotion on a well-known local forum, if it is an ordinary advertising post, it will definitely be Mozhu's first choice to delete the post. However, this kind of local website website is not popular with them. Mozhu is also reasonable and practical. They will naturally make a decision after seeing whether it is impractical or convenient.
Sixth, become a sponsor of the event and promote the event. Correspondingly, let the merchant's promotional posters and event prizes be marked with the website LOGO and link. It feels a bit like taking advantage of the situation to build momentum.
In fact, there are many ways to promote local website websites. Here are just a few commonly used ones with better results. I hope it can serve as a reference for colleagues and friends!