Baidu has been changing recently, and seems to be brewing something. Recently, Baidu has been stricter on the collection of medical industry sites. The site I was responsible for, Hefei Liren Gynecological Hospital www.lr120.com, used to have 200+ entries every day, 7 Except for the homepage update since last month, other pages are not included at all. Baidu SEO will become increasingly difficult to do. Here’s why:
1. According to Baidu's consistent style, you SEOers can't easily earn money that it can't earn. A very simple example is the medical website not long ago. Since Baidu canceled bidding, it is difficult for medical websites to obtain stable results on Baidu. Ranking, you can see that when Baidu cancels bidding, it will affect all seo industries.
2. Baidu is demonstrating against SEO. A few days ago, when searching for SEO on Baidu, several Japanese websites will appear on the homepage. Some people say that Japanese SEO is very good, and they all occupy the Chinese SEO ranking. I think this statement It's pure nonsense. I think this is Baidu's demonstration to SEO. How can a Japanese website appear on a Chinese search engine? No matter how good Japan's SEO technology is, it can't control Baidu like this. It can only show that this is Baidu's artificiality. Control is a demonstration to SEOER, and it is telling SEOER: Don't be too arrogant.
3. No search engine wants to let people control the search results, so I think the currently popular SEO technologies will be weakened, such as external links. Let's wait and see what it will be like.
4. The weight of sites in the medical industry is gradually increasing, especially the inclusion and keyword ranking, which will directly affect Baidu's bidding, which will have a great impact on Baidu's business.
The future development direction of SEO:
Baidu controls SEO, but Baidu always has to show search results to users. If it doesn't show search results to users, it's not a search engine, so SEOers definitely have a way to survive. In the future, SEO will focus on the following aspects:
1. Large websites play an important role in search results, which means that Baidu will give higher weight to large websites that have been recognized. This can also be seen from the current websites in the medical industry. In other words, the content pages of large websites in the future will crowd out the main domain names of other websites. This is not good news for SEOers, because many SEOERs do not have much energy to operate large websites.
2. Professional content. In the future, Baidu will give good rankings to websites with professional content. This professional content means that the title and keywords of the website must be completely related to the content of the website. This is for SEOER. It is also a big test.
3. The extensiveness of external links. In the future, Baidu will judge external links based on the quality and breadth of external links, and will gradually cancel the number of external links. This will gradually make external link methods such as forum signatures and blog maintenance be weakened.
This article is contributed by the webmaster of Slimming Bar: When I was a child, SEO link exchange QQ group: 90108722