The abbreviation of search engine marketing is: SEM, which is the abbreviation of Search Engine Marketing. How to do search engine marketing well? Whether it is a company, a team, or a person, the most basic thing is: you need to have the thoughts and concepts of search engine marketing. Without good thoughts and concepts, nothing will have a good beginning or end.
As far as the job is concerned, you must at least have the thoughts and mentality that run through search engine marketing (SEM) and interactive media. The details of every operation should be considered: friendliness, functionality, visuals, media and interaction. While media-interactive websites require: security, promotion, traffic, sales, and service, websites and web pages also need to have: friendly, popular, and attention-grabbing content, required and friendly functions, good visual layout, and netizen experience. It is not just about publicity, traffic and sales, but integrating multiple advantages, multi-functions and services into one to win the attention and interaction of a wide range of netizens.
Search engine optimization promotion marketing is currently an economical and efficient way. Search engine optimization is not about optimizing a single web page content and obtaining a keyword ranking, but adjusting and planning a website's structure, on-site interaction, columns, key pages, etc. in order to achieve:
1. Efficient response and stable operation of database and server
No matter how good the ranking is, if the database side and server side cannot provide: efficient response and service, and there are no corresponding solutions for security and virus intrusion, it will be in vain.
2. Website navigation can go to the end page, return to related pages and homepage
No matter how much content there is, without good navigation or interaction, it will be difficult for netizens and search engines to discover it.
3. Column compilation to highlight hot topics
A column that collects relevant information together will not only be liked by netizens, but also by search engines.
4. Make the entire website move
For example, netizens who are buying a Mercedes-Benz may want to check out relevant information about BMW, so providing relevant navigation gives netizens an opportunity to "actively" access it.
5. The content must not only be friendly to netizens, but also friendly to search engines.
When a web page appears in front of a "browsing" netizen, where is the most attractive, then his vision will give priority to that place, and maybe he will go to another page from there. When a netizen sees the large, bold text at the front of an article, he will naturally know that this is the essence and summary of the content. These must be done well not only for viewers, but also for search engines.
6. Don’t give up on every visiting netizen
More guarantees: Each access request can output the correct browser-side results. These include: 404 requests, moved or changed data, misaligned display of page sections, etc.
7. New columns and website development, Internet, search engines
With the progress of society and the development of information, a large number of keywords and web pages with high search popularity and high traffic volume are generated every day. For the new keywords contained in it, based on the search popularity, before adding a column, you should: have the corresponding required functions and check the demand for Internet information. Plunder search traffic and obtain relevant marketing purposes that netizens need. When you find keywords with high search popularity, you should target the corresponding columns or pages.
Since we are dealing with all large websites with high traffic (traffic is also an element in the ranking algorithm), search engine optimization work is also done very well. The optimization strategies of some small sites are only the basis for optimization here, so: For more work deployment, it is still necessary to implement SEO elements together.