When doing SEO, our first priority is to determine which keywords to focus on. Generally, the main three keywords are almost the same, and the remaining keywords are used as auxiliary keywords, or called long-tail keywords. When it comes to choosing keywords, it is a headache. Popular keywords are highly competitive and difficult to optimize. Unpopular keywords cannot bring traffic. So how to find a keyword that can bring a certain amount of traffic and is not too competitive? Very important in SEO optimization.
Let me tell you how to choose the right keywords.
1. First, put all the keywords you can think of in EXCEL. In addition, you can look at the website statistics. You can see which keywords bring you traffic through the current quantum statistics or 51.la. In addition, take a look at the keywords in the meta tags of your competitors' web pages, such as http://www.sh120.com/, which are descriptions made by fully analyzing the characteristics of the industry. You can also use Google’s keyword tool. After entering keywords, it can help you analyze the popularity of keywords, and it can also give you some related keywords, which is very useful. In this way we can get a table full of various keywords
2. Then we use the Baidu Index to search for the index of each keyword. This index is calculated by Baidu through Internet data. It can reflect the popularity of the keyword to a certain extent, that is, the number of searches for the word by netizens.
3. Then I search for keywords through Baidu and see how many pages each keyword has on the Internet. If there are too many, the unit is k.
4. Which words should be optimized with a high Baidu index or words with a large number of Baidu indexes? The concept of "competition index" is introduced here. Competition index = number of pages included/Baidu index. What I am doing is an excel table. Fill in the formula = (C2-B2) after the second row, and then drag the cross in the lower right corner downwards. Then it is sorted. Anyone who knows a little bit about excel can do this.
Get the following form
5. From this table, we can see that the two keywords "audio" and "speaker box" are at the top, just like China and the United States in the Beijing Olympics, forming the first echelon. Go to Baidu and search. The first few pages of these two keywords are all on the homepages of major websites, including some portal websites, which are more difficult to do.
Because the fourth keyword is not a product operated by the company, it can be used as a long-tail keyword and will not be used as the main keyword. The remaining keywords to the ninth can be used as main keywords. Other keywords can be distributed on other pages as long-tail keywords.