Generally speaking, the logical structure of website optimization should be clear and organized, so it often adopts a tree structure and advances layer by layer. However, in order to enhance the possibility of the homepage being included and strengthen the weight of the homepage, each It is best for the web page to be able to link back to the home page and add a navigation bar to the home page. We also need to pay attention to the setting of the navigation bar. Not all kinds of content can be added to the navigation bar. The navigation bar is usually placed on the homepage, but there are also many websites that place navigation bars in each different channel. Although this makes it easier for users to understand the overall structure of the website, it may also prevent some relatively inconspicuous web pages from being noticed. In addition, there is the problem of text expression on the navigation bar. The text in the navigation bar must be able to describe the content of the web page as accurately as possible, and it must be concise, clear, and attractive.
Everyone should pay attention to the fact that on many websites, the navigation bar is often set up by a channel or a theme. We have just mentioned that it is best for every page in a website to be linked to the homepage, and this page means placing a link back to the homepage. So where should this link be placed and what kind of text should it be used? To express, all need to be considered. Many friends will feel that it is not an easy task. According to the user's usage habits, it is best to place the link back to the homepage in the upper right corner. If you want to use Chinese, write "Return to the homepage". If you use English, just write "HOME". You can go back this way, but the content on the homepage is often relatively comprehensive. It is a window for external promotion of the website, just like a person's face. Users may use it to return to the homepage just to To redirect to other pages through the homepage is not to pay attention to the content of the homepage. So, if we use the keywords of the homepage as the anchor text of the link, we can not only achieve the effect of returning to the homepage, but also attract users' attention to the homepage and reduce the popularity of the homepage. User bounce rate. In addition, using the alt text used in the website logo to achieve this, including the homepage keywords in the alt text of the logo, will also contribute a lot to the homepage keyword ranking.