SEO performance has a direct impact on keywords. Although keywords are extremely important for website optimization, people just test them more often when doing PPC advertising because the results are not good and they can be replaced quickly. For website optimization, if you choose keywords, you must keep them for a period of time until the web page is included and linked with the keywords.
Keyword research is a complex process, so it cannot be decided by the client themselves, agency or marketing company alone. This week, we will talk about some basic elements of keyword research, and we hope readers can give some strategies or better suggestions.
Keyword research must have a clear plan and cannot be based on the Abbott and Costello routine. No matter how much you trust your agency or your consultant, keyword research must be an iterative process until everyone is satisfied with the selected keywords. Just be satisfied with the keywords.
First of all, the keywords to be optimized on the website must have a certain correlation with the product, and the keywords should be placed on the web pages that are most relevant to them. If your partner insists on sticking to the keywords he selected for the website you want to optimize, problems may arise. Some treacherous people will help customers choose some non-competitive keywords so that they can ensure rankings, and then prove the optimization results based on the rankings, thinking that the optimization is successful. When choosing keywords, make sure that the keyword is very popular and can bring you high-quality traffic. Keywords that no one is searching for are useless even if they are ranked in the top five.
The best way to do keyword research is to use some data and research with some customers who know your products and services well. Selected keywords must meet two criteria: relevance and popularity. The relevance of keywords includes brand-related and product-related, and popularity is determined by a series of all tools.
Our SEO strategy for selecting keywords generally includes the following points:
1. Research on client websites and competitor websites. In addition to looking at the keyword tags of the website, you can also pay attention to the web page title, title tags and alt attributes.
2. Conduct an information gathering meeting with the client. If we are designing or redesigning a website, the planning and marketing departments will often discuss related products and services.
3. Carefully examine the analytical data. Many large customers are using "industrial strength" analysis systems, such as WebTrends, Omniture, etc. These systems, if set up properly, can provide effective keyword information and even conversion rate data.
4. Analyze paid search and conversion data. This way you can get the most valuable information. If a client is doing a promotion with a big budget, grab this data.
5. Use keyword research tools such as Trellian's Keyword Discovery, Wordtracker, and WordZe.
6. Analyze links from external websites to client websites and competitor websites.
7. Evaluate the Forrester research data of the company or product.
8. Evaluate community websites. Search for competitors and corporate websites on community websites such as MySpace, Facebook, or LinkedIn, and find more keywords through consumer interaction information.
9. Use your own brain to think. This is the most important tool in keyword research, which is why clients and collaborators sit down together to do it.
Once these initial steps are laid out, use as many of the above strategies as possible when it comes to coming up with keywords for your web pages, as it is a complete process of keyword research in itself. Anyone who wants to do SEO should ensure that they use at least one of the above strategies to select keywords. Otherwise, you will find that your website ranks first for many keywords but has no traffic.
I hope you can use the above keyword selection strategies when selecting keywords. I also hope that everyone will support my website www.heyuan58.com and Taobao bags, thank you.