If you want to ask what is the simplest advertising system in the world? Then the answer may be Google's online advertising system. Indeed, as long as you pay money, keyword clicks related to your online business from countless netizens will automatically be matched with your ranking ads. Not only can you wait for business opportunities (this is Baidu's advertising slogan), but you can Quantify the relationship between each click and your sales.
But if you ask what is the most complex advertising system in the world? Then the answer is probably the same. It organizes hundreds of billions of keyword clicks and millions of corporate advertisers around the world every month to make everything smooth and error-free, and to ensure that all kinds of ranking fraud are eliminated. , click fraud and cheating, this is by no means a common thing. In other words, this requires Google to establish a super system that is difficult for ordinary people to outline a panoramic view, and an inexhaustible rule system to match it.
Yes, in recent years, countless search engine optimizers and search engine marketers have tried to understand how Google's advertising system works. To put it bluntly, few people can get a glimpse of the whole picture. SEM WATCH special commentator Deng Shaowei answers all this for us.
Illustration
Searchers appear green
Google blue display
Advertising displayed in yellow
Secret algorithm is grayed out
AdWords users are shown in purple
AdSense users are shown in pink
Detailed explanation
About the searcher
It could be anyone, but there are mainly two groups. One is content network users who click on Ads by Google ads when they see them while browsing the web; the other is search network users who click on ads when searching for keywords on Google.
About Google
The picture in the upper left corner is the smallest, but it is actually the most complex search algorithm, attracting the constant attention of many SEOers around the world. The picture in the upper right corner is actually an anti-cheating picture. Note that click-through rate and number of impressions are also one of his anti-cheating factors. The picture shows IP, but my personal guess is that MAC address, etc. are also one of his factors. I think. If you cheat in front of Google, be careful of your account being blocked.
The two blue boxes in the lower left corner and lower center show:
The algorithm of AdWords seems to be relatively simple. The relevant black arrows point to only the settings of AdWords users and the ad click-through rate of search network clickers.
The AdSense algorithm is very complex.
There are CPM advertising factors in the AdWords advertising algorithm, there are ranking factors (bidding, click-through rate, quality indicators), there are various settings for AdSense users, there are web page-related data fed back by the media cooperation robots of the web page, and there will also be data from the click cleaner The anti-cheating system data passed through.
About advertising (content advertising and search advertising)
Don’t confuse search robots with media cooperating robots. The former is responsible for Search and is responsible for your search engine rankings; the latter is for AdSense and is responsible for your advertising services.
About the secret algorithm
As for the secret, only Google itself knows what is in the four algorithm black boxes, because each algorithm is protected by a high degree of confidentiality, and it is constantly adjusted to improve the profitability of the three parties (Google, Advertiser, Publisher). Maybe what you knew yesterday has been changed today. You need to constantly pay attention to the Google Webmaster Forum, learn with an open mind, and test the results yourself.
About AdWords Advertiser Costs
Free market: Advertising competition determines the degree of competition, the more popular the advertisement, the higher the bid.
Advertiser sets budget: minimum monthly spend
Advertiser sets budget: maximum daily spend
Some AdWords advertisers often run ads simultaneously
—> Pay higher prices for search results
—> Offer lower prices to content networks
Google AdWords users will bid much lower on content ads than on search ads because search ad traffic is more valuable than content ads.
Of course, there are also advertisers who go back to select content because they feel that content-related traffic can bring higher conversion rates.
About AdSense publisher spend
The payment algorithm determines the cost of traffic acquisition and ultimately determines the success of the AdSense program. If Google pays too much, they don't make money, and if Google pays too little, the quality of advertisers goes down and they go back and look for other options.
The minimum acceptable AdWords bid is $0.05 and the minimum AdSense payout is $0.01, so the minimum AdSense payout is also 20%
Paying partners are being offered higher advertising revenue – 80%? Some even say there are even loss-takers at Google who are willing to pay 100%. Does Google reward high click-through rates by paying high revenue per click? Yes? No? Ads should be sold out quickly, thus attracting more advertiser dollars. If this is the case, then AdSense partners will find ways to remove poorly performing ads and further increase the revenue per click.
What I found in Webmaster World: There are many unprofitable AdSense pages. I also found the discussion that high click-through rate = high revenue per click, and the payment based on organic ranking found on DigitalPoint. After all, advertisers who pay will To pay the highest percentage, and their click-through rate will be the smallest 0.5%.
About Today’s AdSense Payment Theory
1. The bid is the most important because it comes first
2. Value Factor – Google’s perception of the page’s value
Analyze ranking positions for advertisers
Analyze the value of click-through rates for advertisers
3. Impressions – Increase traffic
4. High click-through rate = high value (for both Google and AdWords users)
5. Paid AdWords users receive special opportunities.
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