There are many ways to increase the weight of a website, and the most important one is to make reasonable use of links to increase the weight of the website. We increase the ranking weight of the website through correct links.
1. Exchange links and one-way links
Now, as various websites begin to notice that links are an important foundation for the website and its impact on the website's PR value, they have become very cautious about how to link with other websites. The main reason is to hope that others will link to you, preferably a one-way link, because each export link will release its own PR value. On the contrary, if two websites link to each other, it is a two-way link, or an exchange link.
Of course, if you get a one-way link, you will definitely make money without losing money. According to the theory of PageRank, every incoming link is a vote for you. However, if you exchange links with each other and use them appropriately, you can still add points to your website. Because the current Google calculation method has begun to emphasize the quality of the link, that is, the level of relevance, rather than particularly caring about whether it is a one-way link or an exchange link.
Search engines have always been about simulating human feelings. To judge the quality of a link, it is not only judged by one-way links and exchange links, but also by many other criteria. If you cannot get many one-way links, then you have to work hard on exchange links and strive to improve Regarding the link quality of friendly links, let’s talk about the search engine’s standards for exchange links.
Search engines look at link quality according to the following criteria:
1. Compare the topic of the link source with what the link describes. (This means that the TITLE and other content of the page that the link site you changed to link for you is relevant to the content of your own linked page.
2. Where the link appears on the website (for example, in content, advertisements, navigation menus, etc.).
3. How related are the two interconnected websites (whether they are in the same industry, and the content in the web pages is related.).
The importance of these three criteria is far greater than whether the link is one-way or two-way.
2. Interconnection between website groups
Some companies have more than one website. For example, a law firm may have websites covering various legal service areas. These websites must be linked to each other. So how to link?
First, link the homepages of each website. This is the minimum step.
Second, naturally quote and link relevant content pages in each website to each other. This point still emphasizes the closeness of the relationship between the source content of both parties in the link.
Third, pay attention to the relevance of each website. Do not connect to irrelevant websites.
I would like to add here that the current search engines also have some resistance to site groups. This is because in the past few years, in order to improve the weight and ranking of the website, everyone frantically established site groups, which affected the real quality of the website. Therefore, current search engines The engine has a certain evaluation for establishing links to many similar websites under the same IP. If you do too many, it will be regarded as cheating.
3. Selection of link pages
A link links two websites together. However, it does not mean that you must use the homepage as the address to link. The PR value of the home page is higher than that of internal web pages, and as a rule, it is the home page address of the link. However, as a website, the content in some parts is different from the content in other parts and in some cases. In this way, when the overall website is linked to other websites, correlation conflicts are prone to occur. At this time, the web page you can choose to link to is a page in the website, not necessarily the home page.
For example, a website with weight loss information includes web pages for weight loss equipment, weight loss tea, and weight loss therapy. If you want to establish a link with a website that produces fitness equipment, you can use a webpage of weight loss equipment to link. At this time, the source text of the link can focus on the keyword "fitness equipment." Such links are links that are very relevant and meet the requirements of search engines.
4. Links to guestbooks and blogs
Posting information in guestbooks and blogs and linking the information back to your own website is another way to increase links. Similarly, no matter how important the information is, you should pay attention to the use of appropriate link source text, and do not draw links randomly.
Since information published in guestbooks and blogs often does not require approval from the other party, information can often be submitted multiple times. However, please be careful not to post repeatedly just because it is easy to avoid being suspected of accumulating spam information on the other party's website.
I would also like to add here that another reason to be moderate when posting links in other people's blogs is that it is very likely that these excessive links will cause malicious optimization to be discovered in search engine spider crawling, and thus due to excessive optimization, And penalize your website.
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Author: Mu Jie
Screen name: Huatian Mu
2009-04-05