Can corporate websites be evaluated in a more intuitive way? What kind of corporate website is qualified? Many business owners must want to know how many points their corporate website can score. Through the following self-diagnosis, we can improve the deficiencies of the corporate website, thereby improving the quality of the corporate website and injecting new vitality. If you have not yet established a website for your business, or even do not have a business page on e-commerce platforms such as Alibaba, Buying, Huicong, etc., I think you must have been a savvy business owner in the past. It was right not to spend money to build a website for your company. As mentioned in the previous article "Corporate Website, Is It a Burden or Competitiveness?", a corporate website is a product with input but no direct output from the beginning. Not spending such wasted money seemed to be a real cost saving at the time. But today, with the changing times, you should consider whether to build an excellent corporate website of your own. It is even more important to understand what kind of corporate website is worth building. If you already have a corporate website, then start the evaluation below!
1. Open Baidu (www.baidu.com) and Google (www.google.cn) search engines, enter the shortest possible company name in the text box, wait for the search results to appear, and see if your company website appears in the first place. Position? Note that the search results should be the information of the corporate website itself, not the information of the corporate website on other websites.
A. Corporate websites are ranked first on Baidu and Google search results pages
B. Corporate websites are in the top two search results pages of Baidu and Google.
C. Corporate websites are among the top four search results pages of Baidu and Google.
D. The corporate website is not found on the first page of Baidu or Google search results.
(!) Warm reminder: Baidu and Google are currently the mainstream search engines, and netizens often use these two major search engines to search for information. Netizens may not necessarily type in the complete company name when searching for company information, but generally only type in the core fields to search. If it were me, I would be willing to get what I want with less keystrokes.
2 Enterprise website domain name evaluation:
A.Short and easy to identify
B. Longer and easier to identify
C. Not easy to remember and recognize
D. It has no relevance to the enterprise, and it is difficult to recognize and remember
(!) Warm reminder: The easy recognition and memory performance of general domain names help companies play a very good role in publicity and promotion, especially domain names that are short, concise, and catchy are particularly good. If your domain name is in the form of company phone number (unless you remember it well), letters + numbers (except like IT168), etc., it will not play a very good role in the corporate website. Try to keep the domain name as short as possible, and avoid the combination of English and numbers, except in special circumstances. No one will remember a domain name in the form of a business phone number, except you and your employees; and no one is willing to enter letters and numbers again. For example, the current home decoration website http://www.jiazhuange.com/ has a long domain name, but it fully considers SEO and is easier to remember and identify. It is homophonic to "home decoration is easy".
3. Has the corporate website been promoted on the Internet? Which of the following have been done?
A. When publishing recruitment information on the recruitment website, there is a link to the corporate website
B. Advertising on company-related industry websites
C. Whether the corporate website exchanges friendly links with related industries or derivative industries
D. The company published some articles or posts on the Internet to promote the company
E. The corporate website has done search engine marketing
F. Add text links to the corporate website wherever possible
(!) Warm reminder: The use of the above publicity and promotion methods can effectively improve the value attributes of the website, but it requires long-term persistence to accumulate. For example, a certain adult products company in Shenzhen carries its company's website address http://www.pifaxingfu.cn/ when publishing investment and franchising information and corporate recruitment information on Ganji.com and other websites, which is helpful for the promotion of its own website.
4 Click your corporate website from the search results to start testing the opening speed of your corporate website:
A. Open within 3 seconds, and the corporate website displays normally
B. Open within 5 seconds, and the corporate website displays normally
C. It is not fully opened within 5 seconds, but 80% of the pages can be browsed normally.
D. Unable to browse, opening speed is very slow, website prompts error, etc.
(!) Warm reminder: Normal, fast, and stable access to a corporate website determines the customer's first impression. If the waiting time is too long or the access speed of the corporate website is very slow, most customers will choose to close the website and look for other corporate websites again, risking losing valid customers. At the same time, it should also be noted that the customer's network bandwidth and computer configuration also affect the website opening speed. Please consider this issue when evaluating!
5. After opening the corporate website, you first feel whether the art level of the page makes customers feel comfortable. This question tests the overall artistic feeling of the corporate website:
A. There should be no more than 3 main colors on the website, the color combination is reasonable, and the nature of the company should be taken into consideration when selecting the main colors (for example, blue represents technology), giving people a pleasing feeling.
B. The color matching of the website is average. The nature of the company is not taken into consideration. The main colors are chosen at will and the feeling is average.
C. The color matching is confusing and the colors are colorful, giving people a very uncoordinated feeling.
(!) Warm reminder: The selection of main colors and the matching between main colors and secondary colors reflect the company's emphasis on production, and different colors also reflect the nature of different companies. For example, the color blue on this site represents high technology. What needs to be noted here is that different people have different aesthetic standards, and what you think looks good to others may not. Generally, the design of corporate websites should be simple, concise and generous. In particular, it cannot be decided by the personal preferences of business owners or designers. Often simple and plain websites can adapt to public tastes as long as they are designed reasonably.
6. Is the column planning and navigation system reasonable?
A. The column settings are clear without too many complicated columns; the navigation settings are reasonable and will not make customers dizzy.
B. The column settings and navigation system are relatively general.
C. The column settings are vague and complicated, making it difficult for customers to quickly find the information they need.
(!) Warm reminder: It can perfectly subdivide the website columns, making customers feel that the website has a clear context, and can guide customers to find the information they want. This can effectively remind customers of their favorable impression of the company and achieve a good user experience.
7. Can the homepage of a corporate website make customers think that this is a powerful company in real life within 30 seconds? How many of the following have been achieved?
A. Introduce relevant information about the company and attach photos
B. Enterprise honors and qualification certification
C. How is the company’s talent reserve situation?
D. Introduction to successful business cases
E. Customers who have served on the company's message board leave messages of affirmation, recognition, and praise for the company.
(!) Warm reminder: Internet marketing research shows that even if a valuable potential customer enters your website for 30 seconds, your website has not gained his trust and cannot make him feel that your website is a real one. For a large and powerful company, if you move online, there is a 70% chance that you will lose potential Chinese customers. The above five items are just a rough outline. There are of course many other ways to gain customer trust, so I won’t give examples one by one here.
8 How often is the information on the corporate website updated or added?
A. There will be a different number of updates every day
B. Will be updated once a week or so
C.Update once a month or so
D. Never update
(!) Warm reminder: Corporate websites should always collect some relevant information and put it on the website. You can also express some recent major events in the company or your experiences in the form of news. The former can make customers feel that the company is more focused and professional; on the other hand, it can also allow customers to fully understand the company.
9. Is there an online customer service or help information page on the corporate website?
A.Yes
B.No
(!) Warm reminder: Online customer service is also called instant chat, which means that when potential customers want to consult relevant information immediately, they can easily find a place where the problem can be solved quickly. Even for online QQ, it is necessary to install one.
10. Is it possible to find the detailed contact information of a company on a corporate website in less than 1 minute?
A.Can
B.Can't
(!) Warm reminder: Internet marketing research shows that if a customer cannot find the company’s contact information within 1 minute, there is an 80% chance of losing the customer. If the phone number is found to be busy or unreachable, 99% of the customers will be lost. No customer will carefully search for the company's contact information, let alone call the company's contact number, unless it is a monopoly.
11 Corporate website’s support for after-sales service
A. There are special columns on the website to provide after-sales services, such as product descriptions, maintenance knowledge and other related information.
B. No after-sales service support
(!) Warm reminder: The survey found that many corporate websites do not pay enough attention to this, so it is difficult for the website to play its due role. If this is done well, it can effectively improve the consumer experience, prevent staff from solving some common problems for a long time, and improve work efficiency.
The above content is based on a series of test items based on customers' product search, filtering, website browsing, site product information search, inquiry, and after-sales. If you have any unanswered questions, please inform the Small and Medium Enterprise E-Commerce Promotion Center. The selected options are accumulated according to different points, and those not specified are all single choices.
Question 1: A.10 points B.6 points C.2 points D.0 points
Question 2: A. 5 points B. 2 points C. 1 point D. 0 points
Question 3: A. 2 points B. 3 points C. 3 points D. 4 points E. 5 points F. 3 points (multiple choice cumulative integral question, if you choose BCF, you will get a total of 9 points)
Question 4: A. 8 points B. 4 points C. 1 point D. 0 points
Question 5: A. 7 points B. 3 points C. 1 point
Question 6: A.4 points B.2 points C.0 points
Question 7: A. 3 points B. 4 points C. 5 points D. 4 points E. 6 points (the scoring principle is the same as the third question)
Question 8: A.8 points B.9 points C.2 points D.0 points
Question 9: A.3 points B.0 points
Question 10: A.3 points B.0 points
Question 11: A.10 points B.0 points
According to the accumulated scores:
With a score of 100-85, your corporate website has certain market competitiveness and can play a corresponding publicity and promotion role for the company;
With a score of 85-70, your corporate website’s relative competitiveness on the Internet is weak, but it can play a certain role in publicity and display for the company;
With a score of 70-60, you have a qualified corporate website, but it is not functioning as it should, indicating that you do not pay enough attention to the website;
With less than 60 points, your corporate website still needs some improvement and has great potential worth exploring.
This article is edited and planned by the Small and Medium Enterprises E-Commerce Promotion Center http://www.tuiec.cn/, author: jresion, QQ814781450. Reprinting is welcome, please indicate the source when reprinting. Please forgive me for any inappropriateness and be merciful. If you step on me too much, it will hurt your face!