Before talking about external links, everyone needs to understand: the relationship between ranking and weight is not absolutely proportional. A good ranking does not necessarily mean a high weight, but a high weight means a good relative ranking. A new website can also get a good ranking in the short term. The factors that determine the ranking may not have much to do with external links. This is well-founded and I also mentioned in my previous article that a new website can get a good ranking. , as long as the title keyword description is reasonable, the hierarchy is clear, the structure is reasonable, the site is frequently updated and original, plus there are enough internal links! After a period of time, even if there are no good external links, you will still get a relatively good ranking.
Website weight is the authority value assigned to a website (page) by search engines. The higher the authority, the higher the relative ranking. Factors that generally affect website weight include domain name, content (relevance of content and site), site update speed and originality, and the quantity and quality of external links.
We all know that taking PR as an example, although PR is not very real nowadays, it is still an important indicator to determine the authority of a site. Some websites have existed for one or even two years, and have good update speeds and original articles, but their PR has steadily stopped at 1 or 2. There are also some sites that have been established for two months or even less. When Google PR is updated, the PR can go from 0 to 3 or even higher. Some webmasters can't find the reason. The content is very good, the structure is clear, and the update speed is fast, but the PR can't rise. You can compare the two pictures!
The picture on the left above is the situation of a site I quoted, and the picture on the right is the situation of my blog. The two pictures are only for comparison and have no other meaning. I hope everyone can understand through the two pictures. We can vividly understand external links and friendly links as other sites voting for our site. The more external links, the more votes, and the higher the weight of your site in search engines.
Generally, we think that the methods to obtain external links include: soft articles, friendly links, classified directories, etc. For details, please refer to the article: Common methods for finding external links for new sites.
If you have any questions or additions to my above content, please leave a message on my blog!
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