Link strategy is an important issue that needs to be considered for SEO. Today I read an article written by Matt Cutts earlier in March, called: How many export links are appropriate for each web page? According to Google’s recommendations, each web page should be exported. A reasonable number of links is no more than 100, so why do they say that? What happens if we ignore it?
The original reason why Google would make such a suggestion is because in the past, Google would only retrieve almost 100 bytes for each page! When they considered the appropriate capacity of each page, they still thought it should be within the range of 100K, so the link The number seems reasonable within 100. If there are too many links, the page will be too long and the redundant parts will be cut off by Google, and the entire web page cannot be indexed!
Now Google’s index volume will be more than 100K, but Matt Cutts said that from the perspective of user experience, it is recommended that the number of links on each web page should not exceed 100! If your page is densely packed with links, the first visual impression of the user is If it is too heavy, it will leave a bad impression on users! We must stand from the user's perspective and regard ourselves as new visitors to the webpage to examine whether our webpage is reasonable!
If the number of links to your web page exceeds 100!
Will Google automatically consider web pages that it considers to be deceptive? Matt Cutts's answer is not all! These 100 link suggestions are used as a guideline in designing website structure and content, including web page quality indicators and judgments. Whether it is a cheating web page, such as hidden text, bridge page, malicious plug-in, etc. If those links are hidden and have keyword stacking, they are likely to be considered cheating! However, Google will not automatically regard web pages with many links as cheating web pages!
What will Google do if the number of links exceeds 100?
Google may choose not to index or crawl all those links! Because we will think that through these links, the PR value will be better transferred to other web pages, but what is transferred is only an extremely small PR value. Visitors also don’t like such heavy web pages. In short, think carefully when you plan to “shackle” your web page. Customers are God, and user experience is very important! Otherwise, it will be like a garbage dump!
But we don’t exclude those web pages that are well done and have high number of links. It depends on how you plan and design your website!
Someone asked that if the number of these links excludes Nofllow, and the real number of Dofollows is less than 100, then the above statement "Google may choose not to index or crawl all those links" is not true. Already?
Matt Cutts' answer is: It still holds true for external links! But don't forget to consider the user experience! In fact, the more links pointing to your web page, the deeper Google will crawl. Google encounters many web design problems, and when dealing with them, it will even ask outsiders to see if they think the site is deceptive. I won’t make any assumptions! So Matt Cutts said he is not worried about this issue!
Regardless of whether Matt Cutts represents an individual's or Google's point of view, we can all see the importance of user experience! It seems that we always remind our webmasters that doing a good website seriously is the last word!
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