Throughout the development history of SEO, from the initial keyword stuffing to pseudo-originality to the current proliferation of external links, it seems that what everyone wants is just a garbage station with high PR, and they have no attention at all on the content and quality of the website. This situation can be described by an idiom, which is called gold and jade, but inside they are ruined.
According to what I know about the SEO ranking algorithm, search engine optimization focuses on four aspects of content, the so-called four families of C, L, K, and O. The so-called C means content, which means content, website The content must be consistent with the theme to be expressed by the website; and L is link, which is the link we are talking about today. It is divided into two types: internal link and external link; and K is keywords, which is the key word, the keywords of the website should preferably be related to the theme expressed by the website, but avoid keyword stuffing; and O means other, which is some other factors that affect the ranking, such as the layout of the website.
Generally speaking, as long as you optimize your website reasonably according to the four points above, your website will generally get a good ranking in the end. However, when some people discover some methods that go against common sense but can achieve good results, they start to Taking a desperate risk and abandoning normal white hat optimization and choosing black hat optimization, although good results can be achieved in a short period of time, in the long run, the website will definitely become the target of K.
Now, we have entered an optimization era where external links are king. Everyone is desperately posting news about exchanging or purchasing external links in major forums. As long as there are a certain number of external links, even if they are external links from spam sites, it is still possible. Obtaining a relatively high PR, if things go on like this, as long as we know a little keyword stuffing and know how to add external links crazily, we can proudly tell everyone that I am an SEO master, and our Chinese SEO career can finally lead the world. But is this really the case?
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