One of the hottest and most important topics right now is the Google ghost phenomenon. Under normal circumstances, when you submit a website to the Internet, you will find that the website appears in the index before the monthly regular update. Sometimes, this website can get a high ranking, but the terrible thing is that after a few days or a week, this website will suddenly disappear. This phantom phenomenon troubles Internet novices and poses a problem for experienced Internet experts. In fact, this phenomenon is easy to understand.
Google has two types of web crawlers, the main crawler and the new crawler. The main crawler is mainly responsible for discovering new web pages. A web page will be discovered by the main crawler immediately after the new index is established. If it takes a month for a web page to be indexed, the web page will become invalid. For example, the website www.njxtfpcom has a Google ghost phenomenon.
There are other non-query-based determinants to consider when building a new index. These determinants are related to the ranking of web pages. In order to make the most of these pages and not waste time waiting for the next indexing algorithm update, Google must take some simple measures to guess the rankings and guess what new content is difficult for visitors to take advantage of.
Although Google is speculating, the following is true:
1) Ranking on the ghost landing page cannot be equated to ranking on the index page.
2) Ghost landing pages must be moved from the database before a new database is created each month. However, this is only a temporary removal.
If you have such a landing page in your index, your main goal should be to rank the page on Google New Pages. If you want to do this, you need to update the website content regularly and regularly, preferably every day, at certain intervals.
Why do you want to get ranked on Google's new page? Because sites that rank on new pages are more likely to be crawled and the index is easier to update. But the ranking on the new page is not the real ranking, and the ranking on the new page has strong instability. It takes a while for new page rankings to turn into real rankings.
Case study: the same encounter
(1) Five days ago, I uploaded a new small website to the Internet. This time, instead of linking this website to my other websites as before, I added the URL to Google by adding l.html . I waited quietly for this site to be discovered. Three days later, using the main keywords of the website to search, the website can be ranked in the top ten search results, and records show that 130 visitors have visited the website. However, a day later, the site disappeared. This time, he not only fell out of the top ten, but also fell out of the entire Google directory. There was nothing wrong with the website itself. There was no cheating, no hidden links, no content duplication, and no keyword stuffing. The website just disappeared silently.
I thought carefully about the deficiencies of this website. Maybe the reason why the ranking disappeared was because the website lacked incoming links, maybe because the website had a pop-up window. Maybe, maybe, there are countless possibilities waiting for me.
(2) People often ask us about this kind of questions. In order to meet the needs of different inquirers, we have written an article, hoping to be helpful.
When a Google search spider crawls a new web page, what will happen to the new web page?
A new page is not included in the Google home directory until:
1. The webpage is crawled by Google home directory search spider.
2. After the webpage is crawled by Google's main directory search spider, it must be updated for a period of time.
Only when the above two items are met and the new webpage is indeed crawled by Google's main directory, can the ranking on the new webpage be converted into a real ranking.
Google has two forms of crawling
1. Main crawl
2. New crawl
A new web page is first crawled by a "new crawl" spider. But there are exceptions. During the period immediately after Google's monthly updates are completed, a web page is usually crawled by a "primary crawler" spider. Monthly updates are usually between the 20th and 28th of each month and can last for several days.
In order to distinguish the differences between the two spiders, we can first look at a set of IP addresses.
1. "Main Crawl" spider = 216.239.46.*
2. "New crawl" spider = 64.68.82.*
To further explain the Google ghost phenomenon that occurs with new pages, let's assume that the page is crawled first by a "new crawl" spider. In between two months of Google updates, the "new crawl" spider comes to crawl new web pages. During the main crawl, new web pages can be crawled via links. The same is true during a new crawl.
Although this webpage has not been updated and is not included in the Google main directory, after crawling, the search spiders begin to measure the content and quality of the webpage and include the webpage in the search results. This measurement is very unstable, susceptible to external influences, and often changes.
These pages will fluctuate when the regular monthly updates come. Regular monthly updates are Google fluctuations. However, you need to remember that the "main crawler" spider did not read the page, so the page was not included in the main index. So, when the monthly update is over, the new page is still considered a new page, but soon the "main crawler" spider will read the new page, and it will not be included in the main index until the next month's update. . This takes a while. Prior to this, Google did not display any incoming links, and the ranking of this webpage was therefore variable and unstable.
Let's summarize:
If a new web page is crawled first by a "new crawl" spider and then by a "main crawl" spider, the web page will need to be updated twice a month. In other words, it will take two months for this new web page to be included in the main index. Only after being included in the main index can it obtain a stable ranking.
During this period, new web pages may appear or disappear in Google search results pages. This instability is completely normal. This problem arises.
There is another situation. If a new web page is crawled by the "main crawl" spider first (this usually happens in late January), then the web page only has to wait one month before it can enter the "main index".
Website designers and owners will have a hard time doing their jobs if they don't understand Google's process for crawling new web pages. The page ranking may soar all the way, ranking in the top ten, which makes people ecstatic, or it may plummet, falling out of the top 200, which makes people feel dejected. By grasping the rules of Google's process of crawling new web pages, Internet heroes will no longer be confused, and being targeted will no longer be a mere dream.