Many people who do SEO want to do it on their own. There is nothing wrong with that. But if you open an SEO company, it is not that simple. Because the employees of the whole company are a team, not individuals, so collaboration is very important. Of course, before opening, Find out the company's market positioning. Before providing SEO services to others, you must first have a precise positioning of the company's capabilities and business level, and figure out what position your company occupies in the market. SEO orders can be large or small. , decide whether to go into the high-end market or the low-end market according to the level of your company. If you aim high and position yourself high-end but the technology cannot keep up, you will end up working in vain and you will have to return the money to the customer. The high-end market mainly involves SEO consulting and Internet marketing consulting, which requires a company We have rich experience to provide customers with effective solutions, but in the low-end market, because the customers we contact do not know enough about SEO, they think SEO is dispensable, and they are responsible for the execution of the plan to earn hard money.
The next step is to divide the work. Generally, all tasks of SEO companies are handled by dedicated personnel, including external link construction, website structure modification, keyword analysis, website content editing, etc. These tasks are all completed by specific personnel. This is done better in foreign countries. After all, foreign SEO started relatively early, so it is now on track and has become more formalized. Moreover, the detailed process will also help improve the company's operational efficiency. Although as long as there is an SEO expert on the job, you can direct the completion of the project, but it is not enough for this expert to understand SEO. Even if other people understand the tasks you assign, they may not be able to do it well, thinking that they do not understand SEO, especially website editors. Although words and articles can be written, it is not possible if you cannot understand the intention of doing so. You can provide some basic SEO training to the company's employees so that employees and SEO technology can be closer. Some bosses think that they have been taught how to do it. For those who want to change jobs, it is actually okay to teach some basics. Information is everywhere on the Internet. It is very beneficial to get some training. Moreover, SEO itself is a practical art. Even if he has some knowledge, he cannot complete the project independently and has not independently optimized it. If project people have no experience and only know theory, it will be difficult for them to achieve great development.
. Nowadays, because the SEO market environment in China is not very good, customers do not realize the value of SEO optimization, and they must maintain a firm attitude towards customers' bargaining. If the customer wants to give a discount, you will give a discount, and the consequences are often counterproductive. You must have a correct understanding of the value of your own services. If customers always offer low prices, they should refuse. SEO optimization is to make him more profitable, so failure to cooperate is his loss. In addition, SEO services must be paid first. Part of the deposit is also to protect your own interests, because there have been many cases of companies defaulting on debts, so even if the customer does not pay the balance in the end, at least the loss will not be so big. Well, the general process of the SEO company is introduced. this.
Source: Hebei Laoxu SEO training
Address: http://www.hebeiseo.org
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