1. Don’t rest on your laurels.
If you stop paying attention to changes in the SEO industry, even for just 10 days, you may miss some big changes. Take a look at June. Have you noticed any changes in your Google backlinks? What changes have occurred in the data included in your website? Are Google snapshots still as timely as before? What has Google done in crawling text content? What adjustments should be made? You might as well sort out these data and even share them with the entire SEO industry. Secondly, you must always thank your customers. They are constantly reminding you, and of course your own efforts are also included.
2. Don’t underestimate your work
SEO is a very complicated job. I believe that every SEO has gone through a repeated work process of daily research, testing, analysis, re-testing, and re-analysis. The author is also thinking, if you haven’t been convinced by your If the customer approves, then what we should do now is to track and test again and again and give the data. Repeating simple things can sometimes bring unexpected results.
3. Don’t immediately believe anything you see
O(∩_∩)O~, it sounds extreme. In fact, you may be trying your best to confirm your ideas all the time, and hope to provide your customers with a high-quality site and accurate information. However, no one can say that they are 100% correct, and more importantly, no single piece of advice is suitable for all problems or business models.
4. Don’t underestimate your development resources
The author is also often asked, what do you think is the biggest obstacle to SEO. When it comes to some SEOs, I often hear them complain about developers because they often make low-level mistakes. It’s time for the author to criticize these colleagues. Have you seriously thought about it before complaining? Have you often reminded your development team and have you made the problem and the seriousness of the situation clear? If not, then you should reflect on it. You need to know that if you want to get high-quality traffic, you can't do without them, the cutest programmers and designers.
5. Don’t exaggerate your influence or abilities
Maybe you have many opportunities to be exposed to confidential content from Google, Yahoo and other high-end search engines, but that doesn't mean you can endlessly expand your influence in this industry. The author has also heard from colleagues that some foreign SEO companies can predict what search engines will do to their customers, and even their rankings. Just because they will get some feedback or hints from the developers of certain search engines that help them to be fearless in the mall. If you are not one of these people, then stop making any irresponsible promises to your customers.
6. Don’t ignore the value of traffic brought by other channels
As an SEO, of course you should devote yourself to your SEO experience, but you should not forget other performance marketing methods such as email marketing, PPC, affiliate advertising, and improving conversion rates that can also bring high-quality traffic. Once you discover these potential traffic sources, many of the questions you were previously puzzled about can be easily solved. Secondly, the results of strategic analysis are the most important to your customers and are the basis of brand marketing. The author also realizes this.
At the end of the article, by the way, the author just watched the SEOMoz whiteboard video last Friday, and once again experienced the strength of foreign colleagues. Their profound understanding of search engines really makes me admire. What I would like to add is, Although there is no ranking without inclusion, it does not mean that it will be ranked if it is included. The essence of ranking is still inseparable from your information sources, website structure, and external factors.
This article is contributed by the webmaster of www.seojcy.cn