A few days ago, I read an article about how small and medium-sized websites can obtain more benefits from "advertising alliances". Many netizens commented that "reputation" is the most important condition for website owners to choose an advertising alliance. Actually I think so too. Things are the same as being a person. How an advertising alliance can achieve long-term development and achieve win-win results with webmasters is the word "credibility".
Advertising alliances are deeply loved by advertisers and website owners. Its advantages are low costs, precise marketing, and the ability to aggregate many small and medium-sized websites to place advertisements by industry. The audience range is wide and the target is more targeted. The way of cooperation with advertisers and website owners is relatively flexible. The program is much simpler than other advertising models. These small and medium-sized websites can also pass the alliance according to the positioning of their own websites. Hang some advertisers' ads and turn website traffic into benefits.
The number of advertising alliances is also increasing. Not to mention Baidu, Google and other large Internet companies entered the industry first. Tencent, Tenpay, Tianji, Xunlei, etc. have all entered the advertising alliance one after another. Some small and medium-sized advertising alliances are also increasingly feeling a sense of crisis. Competition among industries is also fierce. There are also some alliance owners who do things that damage the credibility of the entire industry. Some simply pocket the meager advertising fees from website owners. Playing with evaporation. Such things are not uncommon. This has caused website owners to be biased against some small and medium-sized advertising alliances.
Many advertising alliances today are considered by website owners to be involved in data fraud. We often hear some website owners complain about XX alliances, saying that they pay according to results, but the results are very poor, there are a lot of false data, and the amount is deducted. . Such things should still exist. After all, some advertising alliances only care about immediate profits. There is no long-term plan for their alliance at all. Didn't do it as one thing. This is self-inflicted. Not only will you suffer in the end, but it will also affect the entire industry.
The credibility of the "advertising alliance" has become the focus of most attention for the majority of website owners. Payment cycle and alliance credibility have become prerequisites for website owners to choose an advertising alliance. Of course, the unit price is also an important condition. Among the large number of advertising alliances in the country, many have won praise from website owners and advertisers. I won’t talk about powerful alliances like Baidu and Google. Such major alliances are rich and powerful, and their audience is also very wide, so advertisers and website owners will regard these alliances as their goals. But their requirements are also high, and the payment cycle is long, and they will not pay weekly like the small and medium leagues. Therefore, there are still many small and medium-sized website owners lingering on the choice of alliance. Such website owners have become the potential user group of small and medium-sized alliances. Small and medium-sized alliances must seize their own advantages and carry out vigorous publicity to increase their visibility in the industry. Improve your "credibility" in the industry. "Credibility" has also become an important factor for their survival and development. Small and medium-sized ones such as Qihoo Alliance, Yiqifa, etc. are all alliances with which website owners are highly satisfied. The evaluation and recognition of "credibility" are also very high.
Like some of the rising stars in the ad affiliate industry. Take "credibility" very seriously. They adopt a daily settlement and payment of advertising fees to website owners, such as the now emerging Myth 365 Promotion Alliance http://union.myth365.com, a daily payment system, and the detailed data of the click source are all displayed in the member's backend. Fair and very detailed, source page, click time, coordinates, etc. In addition to the high-priced CPC, CPA, CPS, there are also a variety of advertising combination models, such as the more attractive CPC+CPS or CPA+CPS. Note that, yes Enjoy the dual profit model with the same code. Accurate statistical data and disclosure can more effectively prevent members from cheating and enable the alliance to grow healthily!
Therefore, when operating an advertising alliance, credibility must be a top priority. Credibility is also a responsible attitude. "Reputation" has become an important basis for the survival of small and medium-sized advertising alliances.
Advertising alliance encyclopedia: http://u.admin5.com/