In recent years, with the development of the Internet, advertising alliances have presented a complicated situation.
The end of the SP era has caused a sharp decline in the income of individual webmasters from advertising alliances. There was a saying in that era: With 2,000 IP per day, you could sit at home and count the money. But now you may not be able to count the 20,000 IP every day. Therefore, it is particularly important for webmasters to choose a good advertising alliance during a period when traffic is no longer as expensive as oil.
First of all, we must understand the methods used by advertising alliances to deceive webmasters, which are nothing more than the following: 1. Deduction 2. Unit price 3. Payment in arrears 4. Running away with money 5. Account closure without reason
So how can you choose an alliance you like more?
1. When choosing an alliance, you can first search for relevant information to see if there are any negative news. Generally, alliances have negative news now, so you have to look at the degree of negative news before weighing it.
2 Go to the homepage of the alliance and see how the website is doing. Generally, spam alliance websites are not very good at what they do.
3. Check whether the payment information has been updated. If the payment information is interrupted (non-periodic) or has not been updated for a long time, then you can directly close the site and choose another one.
4 Check to see if there is a filing and check whether the filing information is true. Also look at other documents, such as business licenses, etc. However, many alliances do not publicize these and are only for reference.
5. Check the number of customer service QQ or other instant messaging tools hanging on the page. Generally, there are more hanging ones in the big leagues, and 1-3 in the small ones. And it’s not divided into departments.
6. Is there a fixed telephone? If so, is it one or two? Are the telephones also divided into departments? Including fax, etc.
7. Register as a member and go in to see how many advertisements there are for you to choose from. Check whether the advertiser providing advertisements is an enterprise, a large website, or an individual webmaster. If they are all individual webmasters, be careful.
8. Put the same type of advertisements in several advertising alliances for a period of time in the same advertising position to see which display has the highest number of clicks and unit price, and compare them. Of course, this is a bit clumsy.
In addition, there are techniques for placing advertisements. First, you need to check which age group or type of user accounts for most of your website's traffic, such as gaming, beauty, weight loss, etc. Your advertising should capture such groups and be targeted. If your website is for beauty, then putting an advertisement selling steel will definitely not be effective. The next article will explain the optimization of advertising.
If you are a novice webmaster, very new. If you don’t understand what I said above, then go to http://u.admin5.com/ and find an alliance to practice. There are some alliances recommended by admin5, and most of them are good.
This article is recommended by http://u.admin5.com/Advertising Alliance Information Channel