Today I read Mou Changqing’s article: Summary and analysis of the latest TOP44 navigation sites. Because I used to do alliance promotion at 2345.com, I still have a certain understanding of website sites. Ming also believes that website promotion is the cheapest and most effective way to promote the website.
First of all, the target group of the website navigation station is people who are not very familiar with the Internet, or even people who do not use the Internet very much. So his understanding of the Internet is very vague. This will cause them to have little immunity to online advertising and easily become interested in online advertising. It is also due to ignorance that when they find a website that they personally like, they will not compare it with other competitors. In this way, it is easy to become loyal customers of advertisers, and because they have fewer choices, their user stickiness is particularly strong, and it is easier to form word-of-mouth marketing.
Once again, the price of website hacking sites is low. However, if your website is particularly good, of course you can apply for their free inclusion without any problem. Even if the website is not particularly among the best. You can also spend a small amount of money to get the home page or link position. For example, a Zhicheng financial website promoted by our previous company. For a general financial website, it costs about 50 to 100 yuan to buy an advertising space to get 1,000 IP effective clicks. But for navigation stations like hao123 and 265, the price of hao123 is about 20,000. 265 is about 10,000. The approximate price of 1616 is around 5,000.
According to our advertising effect, the approximate price is only 30 yuan to 10 yuan per 1,000 IPs. Among them, hao123 has the lowest cost. There is basically no doubt that the traffic of hao123 is more than 10 times that of the second camp. A conservative estimate should be more than 25 million, and the possible figure is around 50 million. Although the traffic of 265 is not much greater than that of 1616. But the effect is several times that of 1616. It also reflects the strong strength and user stickiness of the old website navigation station. Of course, many people will use SEO to compare. However, compared with the stability of SEO and user goals and website navigation stations, there is actually no advantage at all.
Now I’ll also take out Mou Changqing’s table for everyone’s reference. From what I understand, it is indeed very instructive. Basically it is a relatively correct ranking. It can be used as a reference for the majority of advertisers. (Friends who don’t know how to use stickers can visit http://www.ttming.com/index.php/market/wangzhizhan.html address)
There are two websites not mentioned in the ranking: hao123.com and kzxf.net, both of which performed relatively well. Although the traffic of zhaodao123 is very large. However, there are suspicions of cheating in the promotion, so the quality is relatively poor. It should be ranked lower. And 7999.com should be a website promoted by very-cd. 3322.com has some relationships with Cai Wensheng and the value is a bit underestimated. Although 5566.com is not very popular now, given his older status than hao123.com, it would be more appropriate to put him in the second camp.
There are many collection websites in the website navigation station. Let me give a brief explanation. 2345.com mainly includes 2345.com, 9991.com, and v2233.com. 1616.com is mainly a collection of in-depth and tomato garden website navigation. 144la and haokan123 ads are sold jointly. kuku123 and yjhy.net belong to the same owner. The 360 browser of hao.360.cn uses the technology of Window of the World and should be jointly promoted.
