How to make money with online content and make pure advertisements (banners, pop-ups, Flash) disappear from your website? This article will share with you the experience and suggestions of 178 Wangzhuanjiayuan webmaster, and introduce to you how to use your blog or personal The best and most effective way to make money on your website. You can consider the following various income methods to fully realize your income potential as a small publishing business. If used correctly, these channels can help you transform your information site from a hobby into a competitive business. Patience and focus will pay off for your quality content.
1) Google Adsense
For blogs, information sites, and small content information sites, Adsense is currently the best source of income that can obtain the highest return.
The Adsense service provided by Google allows independent publishers, blogs, and content webmasters to publish contextual text ads near the page content. They only need to put the code into the page, and the ads will be displayed automatically without manual intervention.
For each ad click, the publisher receives a small amount of revenue. Google takes a portion of advertising fees as a source of profit, a percentage that is not officially disclosed. Although there may be many ads that are not highly relevant and add some confusing information to the page, the webmaster can indeed make money from them.
Chategg Note: Many webmasters still doubt whether Google can really pay. They probably have many painful experiences of similar alliances not paying.
But most publishers don't realize that doing Adsense well requires strategy, and just putting code on the page is not enough. The content the website focuses on, how the content is organized, how the page code is written, the titles used, and the color and position of the ads all greatly affect the effectiveness of the ads.
The most important thing is that different strategies need to be adopted for different types of pages and content. There is no set of principles that can be applied to all websites. The key is how the publisher can integrate the content with the content through systematic and continuous testing, experimentation and optimization. Advertising integrated. For blogs that focus on a certain field, Adsense may bring in hundreds to thousands of dollars in monthly income, and blogs that discuss some high-priced information may even reach 5-figure income. It doesn’t require much investment and can enter the market relatively quickly. I don’t mean blogs in the traditional sense, but professional independent information sources such as SearchEngineWatch.com and Paidcontent.org. Adsense can also make money through website searches, displaying search results pages on the site and providing search-related ads.
However, Google does not allow you to choose advertisers, which is a drawback.
Success stories provided by Google: https://www.google.com/adsense/success
Alternatives: Kanoodle, Yahoo! Search Marketing, Yahoo! Publisher Network
Chategg Note: In fact, there are a large number of alternatives in non-Chinese fields, such as Adbrite, which is familiar to Chinese webmasters. More alternatives are not open to small websites and personal blogs like Google, but are positioned in specific professional industries and fields, and are oriented to audiences in developed regions of Europe and the United States, and have higher requirements for publishers.
2)BlogAds
As the name suggests, BlogAds is an advertising service for blogs. Publishers can choose to accept an advertiser or reject the advertiser. BlogAds keeps 20% of ad revenue and the remainder is paid to publishers via PayPal or check.
For advertisers, BlogAds has the advantages of speed and ease of use. It only takes 2-3 minutes to order ads. You can submit images and text by yourself, set the ad publishing time, and pay through PayPal. After the webmaster accepts the advertisement, the advertiser will further design and optimize it, renew the contract or purchase new advertisements.
Some alternatives are Crispads, GrokAds, Tagword. Webmasters can also use some open source text advertising systems, such as TextAds and The Idya AdSystem, to build their own text advertising services.
3)Amazon Alliance
Register as an Amazon affiliate and add code to the page to promote Amazon products on your website. Users will be directed to the product page after clicking. If the guided users produce shopping behavior (not limited to the guided products), the webmaster can receive discounts.
Although the discount rate is not high (4%-10%), if you don’t want to add irrelevant advertising to your premium content, Amazon Associates is an effective source of revenue. For example, you can guide users to purchase related books, and users can immediately see relevant recommendations when searching for content in a specific field.
Chategg Note: Dangdang and Joyo have similar alliances in the Chinese field. How much you can earn depends on traffic.
4) Text link
Text links do not need to occupy too prominent a position, and the reward for advertisers does not lie in clicks, but rather in getting backlinks on your page. This is why many text links are placed in unimportant positions such as the bottom of the page. , whose purpose is to increase the value of the website in search engines.
Due to the growth of the market, independent publishers have more and more options to selectively accept text links that are related to or complementary to the content on this site.
Although many text links point to less mainstream products and services, such as gambling and Viagra, the market is indeed growing. Many mainstream product advertisers also use text link promotion methods, but the choice lies with the publishers themselves.
It doesn’t make much sense to make text links for websites with a Google Page Rank value below 4. If the PR value is above 6-7, you can consider doing it seriously. A website with a PR of 6 can easily earn hundreds of dollars per month by placing 5 to 6 text links.
5) Content sponsors
Selling sponsored spots is another option that used to be flash or image ads but is now evolving. What works is choosing sponsors that are relevant to the content, such as showing news channels or RSS feeds.
6) Related report sales
An increasing number of research report publishers are also engaging in affiliate marketing, which can be an effective opportunity for websites that specialize in a certain industry or niche.
7) Alliance sales
Register as an affiliate distributor of the online mall.
The products sold by the alliance will not affect the publisher's own reputation. The publisher can earn sales commissions by recommending some high-quality, high-priced products. Sales discounts depend on the supplier's marketing strategy. LinkShare and Commission Junction (CJ) are the two largest alliance sales agents, with rich merchant and product lists.
Publishers who publish their own e-books may also consider expanding their sales channels through these agents.
Chategg Note: Although LinkShare and CJ accept Chinese website registration, they have a strict review system and need to submit a tax form (w8ben) to receive payment. They are also resolute in cracking down on cheating. Similarly, most of their merchants are targeting the European and American markets. Many advertising Chinese websites cannot be applied for at all. Only services such as virtual hosting and domain name registration are relatively easy to apply for. It is recommended that Chinese websites, especially garbage sites, do not apply. If a large number of Chinese websites are rejected and a large number of cheating behaviors are discovered, they may shut out all Chinese websites in anger, unless you have long-term and rich online earning "experience" and sufficient technology. There are many such alliances in Chinese, but the issues most discussed by webmasters are still the alliance’s deductions and credibility. Alliances with long-term operating history and good reputation are rare in the Chinese field.
8) Online guide or e-book
You can publish your own various e-books, guidance materials, reference books, etc. In market segments, the demand for guides or reference materials focusing on a certain field (Chategg note: such as postgraduate entrance examination guides, Internet marketing guides, divorce guides) is growing.
Selling e-books requires certain online marketing skills, such as sufficient exposure, display of positive reviews from satisfied buyers, etc.
9) Bookstore distribution and POD publishing
You can distribute your digital content through services such as lightningsource and put them for sale on Amazon, or you can provide printed content through POD technology (print on-demand) technology.
Chategg Note: Some websites that provide self-publishing services, such as Lulu.com, iuniverse.com, authorhouse.com, xlibris.com.
10) Selling goods
Sell your own branded T-shirts or baseball caps on your blog. Why would readers spend $20 to buy your product and help promote your website? If you can build a distinctive brand, then supporters will be willing to buy it.
Cafepress.com provides such a service. They have prepared T-shirts, hats, calendars, tea cups and other small commodities. You can upload your works, slogans or logos, and they will print them for you.
Cafepress charges a fee for raw materials, such as $13.99 per T-shirt, and you can set your selling price. Cafepress takes care of other transaction processes, including receiving payments, delivering goods, and paying you monthly sales profits.
11) Collection and anthology CD burning
CafePress and other websites also provide such services to help publishers burn a large amount of content, such as collections, materials, audio and video files, and collected research reports, into CDs, and provide comprehensive sales support, including copying, label production, and delivery. wait. Publishers pay wholesale prices.
http://www.cafepress.com/cp/info/sell/products/audio
12) Free writing
Although many people dispute this, more and more companies are using blogs and independent websites to discuss specific topics or promote products. Personal bloggers have the opportunity to become official bloggers of the company and accept specific writing tasks for a fee or for free. As a reader, you may be worried that a blogger you trusted before is now writing articles because of money. Will you continue to read his articles?
Making money by writing is not a shameful thing. Writing for a fee on a certain topic is what newspapers and magazines require their editors to do.
If paid writers are transparent, responsible and professional, then this is just as legal as any other activity.
Chategg Note: We are no strangers to paid writing. We can see a large number of soft articles on online media every day. If you love writing, you must go to Donews, which has united 32,000 editors, reporters, freelance writers and IT practitioners.
13) Donate
Accept donations from readers, such as PayPal, domestic Alipay and PayPal, all provide simple and easy-to-use donation buttons.
If none of the above methods work, you can also consider
1) Join the Publisher Network
If you are just starting a blog and need more traffic, exposure and experience, you may consider joining the publisher network before you can personally operate the above methods (Chategg Note: It seems that on the contrary, Chinese blogs need to gain a certain degree of popularity before they can " Eligibility” to join these networks.)
Joining a group blog can reduce writing pressure to a certain extent, and gain more exposure in a shorter period of time with the help of established brands and channels. Some groups are as follows:
http://www.weblogsinc.com
http://www.creative-weblogging.com
http://www.squidoo.com
Another good idea is to set up a local information station.
2) Write as hard as you can, don’t think about the direct means of making money first
Blogging allows you to get closer to other people in the field of interest. You can write without any restrictions and gradually build your reputation. Your rewards will come when people need your words. This is It all comes naturally. Using a blog to show your comments, research, and analysis capabilities on certain topics and products is the best way to promote yourself.
The above methods are not mutually exclusive and can be used in parallel to create multiple revenue streams.
Here are some guidelines based on my experience:
1) Relevance and value
People want to see information related to the topic of the article, and if they like what they find, then find ways to get them more of what they want (content, goods, services). Treat readers as God, and the products or services chosen by publishers should conform to the editorial principles of the website as much as possible. This can ensure continuity and consistency between articles and promotional information.
2) Complementarity
Ad extensions or sponsorships need to bring value to the overall content, and not considering the relevance of the sponsor to your own content is a wasted opportunity for both parties.
3) Visual etiquette
Sponsorships, text ads, promotional information, etc. do not need to specifically attract the reader's visual attention. They only need to be displayed intelligently and appropriately to ensure that they are formatted, clear, readable, and printable, just like other content on the page. Full control over layout and position via CSS.
4) Publisher’s control over content
Publishers must make their own decisions. This is my opinion, it is the publishers themselves, not the advertisers, who should control what ads appear on the page. Publishers must take on the role of content stewards and respect not only what is written, but also what is promoted. Editing and marketing must be closely integrated, which is the characteristic and advantage of new media.
Blogads and some text link exchange networks allow publishers to choose advertisers. Adsense provides a degree of control, allowing publishers to filter up to 200 advertisers. But ideally, publishers should be able to make their own choices.
5) Publisher’s approval
Publishers should have some degree of endorsement of the products being advertised, providing added value to readers through "recommendations." I have repeatedly rejected paid affiliates or advertisers that I do not trust, and I have also provided free advertising for many companies and products that I think are worthy of my readers' attention (I can provide evidence if you need it).
What is the money-making strategy? Diversify your income channels, that is, don't put all your eggs in the same basket. My experience is that if you develop a variety of small sources of income, the combined income can be considerable. Relying on one large source of income is dangerous. If the resource disappears, so does your ability to survive.
Thank you for reading this article. Welcome to 178 Online Earning Home www.cj178.cn to learn more. I wish you all a fortune.