Today let’s talk about the second lesson, what is bidding. I believe everyone has heard of this word. A search on Baidu or GG will yield 24,400,000 results. But what exactly is bidding?
In layman's terms, you buy traffic on the Internet and then advertise on your own. This is bidding.
Just like on Baidu, GG. When people search for some words, such as "lose weight". Ranked at the top of the first page and followed by the word promotion. That kind of product is a bidding product. Why do you need to bid? As soon as you search, you will be ranked first. So many keywords are searched by people every day. We usually like to search for words like “celebrity”, “mobile phone”, “computer” and “online earning” when surfing the Internet. There are many people who are optimistic about these keywords at the same time, so the advertisements are displayed first and then. How to arrange the order? That is to see who has the highest bid. Whoever has the highest bid will be displayed first and consumed first. Lose. If you are ranked first, how many people will come to your site every day. Of course, these keywords are occupied by some large websites. We only pay to promote.
If you have a product, where should you promote it?
GOOGLE ADVERTISING NETWORK. Baidu Advertising Alliance. Sogou advertising. Tencent bids. Others include traffic chains and traffic alliances. Collectively called the Bidding Alliance.
So how are these bids charged?
GOOGLE ADVERTISING NETWORK. Baidu Advertising Alliance. Sogou advertising. Tencent bids. The lowest unit price of these alliances is 0.1 yuan, which means that if you place an advertisement on it, as long as one person clicks on the advertisement and enters your site, it does not matter whether you make a deal or not. You have to pay 0.1 yuan.
The unit price of traffic chain and traffic alliance is much lower. Generally it can reach 0.02 yuan. But there is too much false traffic.
Features of bidding:
1. For any project that is advertised through bidding, the profit is basically greater than the advertising fee.
2. Once you test that the investment is profitable, you can make a doubling investment.
3. There is no need for any human intervention. As long as it is profitable, it is basically equivalent to picking up money for free.
How is the bidding traffic consumed?
Bidding alliances mainly rely on three carriers to consume numerous bidding advertisements:
1. Search engine.
When we search for a keyword, related paid ads will appear on the right side of the search engine, which is what we call bidding ads. When we click on these ads, it is equivalent to consuming other people's bidding ads.
2. Large station.
For example, Sina's advertising is also a form of bidding advertising. Its main advertising click consumption is consumed on Sina's previous website. Because of its huge traffic, the display and display of these ads can be easily completed without the need for other forms. was clicked.
3. Webmaster Alliance.
If a website, when using a search engine or a large website, still cannot display all the advertisements, it means that after the customer places advertisements on the alliance, there is no effect for a long time. At this time, it is because too few advertisements are displayed, so large advertisements Businesses, such as GOOGLE, Baidu, YAHOO and SOGOU, all have their own webmaster alliances, which allow webmasters to invest in their own advertising code, and the advertising content automatically matches the webmaster's website content.
This is the third way of consumption of advertising display and clicks, which is to rely on small webmasters in the Webmaster Alliance. We often say that we make GOOGLE's ADSENSE to earn US dollars. In fact, we are small webmasters in the Webmaster Alliance. identity.
How is bidding billed?
Bidding ads are charged on a pay-per-view basis, which means that every time an intended user is brought to the advertiser, the cost is calculated. The criterion for judging this intended user is that they click on the advertiser's advertisement, which means that each time the advertiser's advertisement is clicked by an independent IP , then you have to pay the advertising fee once, usually in the form of advance payment. The system will automatically deduct the advertising fee in the background on a per-time basis until it is deducted. After the deduction is completed, the advertising will automatically stop.
The three parties in the bidding alliance are: advertisers, advertising alliances, and small webmasters.
Let’s take GOOGLE as an example:
Those who spend money to advertise in GOOGLE ADWORDS are called advertisers.
GOOGLE ADSENSE Alliance, this is an advertising alliance.
As webmasters, we place ads for the Google Advertising Alliance. We are small webmasters.
Advertisers are charged based on the number of times their ads are clicked.
The webmaster's commission is also calculated based on the number of independent IPs that click on the advertisement.
For the same advertisement, the unit price of the webmaster's click is much lower than the unit price of the advertiser, and the difference in price is earned by the advertising alliance.
Generally speaking, each click will cost the advertiser about 3 cents. The higher cost may be a few yuan or dozens of yuan. Different keywords have different prices, but every click on the advertisement on the webmaster's site will cost the advertiser about 3 cents. , maybe only about 5 cents. But the traffic effect is completely different. Advertisements placed on some small sites for monthly subscriptions only bring in more people to visit. The people brought into bidding alliances such as GG are all interested people. So there is nothing cheap and good. To exist is to have value.
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