I wonder if you have noticed that when advertising on Alimama, the traffic, IP, and PV of your website are all clear at a glance. They are open to everyone and can be seen by anyone.
Website traffic is a private matter for the website, and it is a business secret for large websites and will not be open to the outside world. Who knows the Japanese IPs of Sina and Baidu?
Advertising on Baidu, Google and other advertising networks does not have this problem. Your website traffic will not be displayed externally.
Of course, public traffic also has certain benefits, allowing buyers to buy with confidence and know exactly where the money is spent.
I have seen Lianhe Zaobao's advertisements on Mom, but they hide their IP addresses, which shows that they are unwilling to disclose their traffic. Shenzhen Corn Community’s advertising space on Alimama can clearly see the traffic.
Of course, Alimama is positioned as a small and medium-sized website, and the entry barrier is very low. Most of the websites are also small personal websites. Nowadays, Alimama’s advertising has accounted for a considerable share of the online advertising market, and large websites are also required to join. Naturally, Alimama also needs to improve its technology to compete with Baidu and Google.