The Internet is a golden holy land, but it is also a swamp. Some people make a fortune here, and some people fall into poverty because of it. The Internet is facing today's dilemma. I believe everyone knows that the impact of this year-end economic crisis on the Internet has a direct impact on our lives. Life, but we cannot be defeated. I hope we will work together to survive this winter, the winter of the Internet.
1. Have an in-depth understanding of the website
You must fully understand your own website so that you can maximize the promotion effect. If you want to understand the positioning, characteristics, column structure, advantageous content, and special modules of your website; you must be familiar with the IP, PV, website user behavior and other data of each channel.
2. Have a certain understanding of similar types of websites
Merely understanding oneself is not enough, at best it is just working behind closed doors; to be able to fight without danger, one must also know the enemy. For us, we must focus on understanding the promotion methods of our competitors: we can learn from their good experiences; we should avoid repeating their failures; and the most important thing is to avoid conflicts with them during the promotion process.
3. Get to know netizens
We must spend more time researching the target user groups. What is the ultimate goal of our marketing work? Isn't it just to attract these people? The age, behavioral characteristics, preferences, frequently visited websites, and favorite content of the target group must be understood; not only the target group, but also existing product users must be understood. For example, through what channels did they know about this product; what content do they mainly want to get here; what services do they like; for lost users, what are the reasons for leaving, etc.
4. SEO must know
Regarding SEO, it is generally accepted that it is a means of promotion, but I personally think that SEO can be put forward and exist in parallel with promotion. Because if SEO is done well, its cost performance will definitely be a hundred or a thousand times that of traditional promotion methods. Therefore, if conditions permit, you must understand and learn SEO, infiltrate the awareness of SEO optimization when promoting, and combine promotion with SEO.
Here is an example: For example, friendly links. A considerable number of people believe that friendly links mainly increase PR value. In fact, in addition to this, it also has the function of increasing external links. To put it bluntly, it is a form of SEO external links. Of course, many friends know this, but the key question is how to make friendly links to truly achieve SEO effects? This is what we need to study. The author once worked on an educational website. Through friendly links, the main keywords (not popular keywords) were optimized to the first place (occasionally second) among all search engines. Sohu is like this The portal sites are ranked second, and the objects of friendly links are only some small websites. At that time, without any other promotion methods, the ranking of this site reached 80,000 in more than four months (this is the comprehensive ranking, not the same-day ranking).
Tips: The main function of external links is to improve the ranking of the website in search citations. For example, if we optimize the keyword of mobile phone through external links, it is very likely that when people search for mobile phone on Baidu, your website will be ranked first in the results page.
5. Try to join the QQ group to communicate with everyone
The QQ group mentioned here refers to industry groups that are helpful for work. Adding more people does not mean that the work is done well, but it at least proves that they are always looking for cooperation opportunities, learning and promoting knowledge, and constantly expanding their contacts. What matters is not the form, but the spirit of continuous improvement. Of course, if you join the group purely for the purpose of joining the group, then there is no need to do so.
6. Of course, QQ friends are also indispensable.
Like Article 5, the QQ friends mentioned here refer to friends who are work-related or have a cooperative relationship. The more friends you have, the easier it will be to travel. This is definitely a resource, and you can also learn a lot of new things in the process of communicating with others.
7. Writing ability, preparation for writing articles
This is almost a must. It is especially suitable for senior marketers who often do various planning and write soft articles, which is especially important when leading a team. There is a lot of information in this area, so I won’t go into details here.
8. Know how to communicate. that is, interpersonal relationships
Marketing work is basically a job of dealing with people, including internal communication and external communication; so mastering communication skills is a must; at the same time, you must also know how to behave. According to folk saying, the reputation must be good, or the person must be good at communication. , but it doesn’t matter if everyone has an opinion on you.
9. Be familiar with the website promotion methods I introduced, haha
When you accumulate practical experience to a certain extent, you will have a new understanding of marketing and you will find that marketing is not simple. When you try many methods, you can come up with the best solution when you are given a promotion project. Just like practicing martial arts in novels, everyone may learn the same kind of martial arts at the beginning, with similar moves, just the same kind. But if you want to become invincible, you need to keep trying, keep enlightening, and finally create your own martial arts.
10. Finally summarize
The Internet updates very quickly, so you must be good at learning new knowledge and new technologies. At the same time, in the process of learning, you must also learn to summarize and analyze. Directly copying other people's experience and techniques may not necessarily be suitable for you, and you must also combine your own characteristics. The same is true in specific work. Every time you complete a project or every once in a while, you must conduct self-summary and analysis. Only when the so-called experience is refined can it become something truly valuable.
I finished this article in a very conflicting mood. To be honest, I was a little scared. If this article is helpful to you and you learned something from here, then the purpose of this article has been achieved.
This article is first published on the webmaster website. It is suitable for experienced seniors to share. I am just a newbie. Welcome everyone to visit my small site (http://www.ahuali.cn, thank you). I welcome your criticism, guidance and sharing. More valuable experience.