Google expands AdSense program
Beijing time on March 6, according to foreign media reports, online search giant Google said on Wednesday that it will explain to advertisers how to use the ad expansion unit in the AdSense project, and how to position expandable ad content, and gradually expand its AdSense project.
Google said these AdSense expandable ads can appear as static banner ads or ad segments, or they can cover a large area of website content at the bottom of the screen. However, the company stresses that these expandable ads are different from other annoying ad types in that they will not elaborate on the content of the ad itself or will simply hover over a simple mouse-over content that users must click on. Advertising can get more advertising content.
Many users may have found many of the existing expandable ads to be annoying, but Google made it clear that the new AdSense format will be useful for advertisers and advertisers when showing movie trailers, video game clips, or other images that require more attention to detail. User use is very valuable. Google also said that if advertisers have added AdSense code to the company's website source code, they will automatically be eligible to use its expanded ad units and enable image ads. Google also noted that the program is currently only available to select U.S. advertisers bidding for specific ad spots.
Google reminds its advertisers that they have two options: pay-per-click advertising (CPC), or pay-per-impression advertising (CPM). The expanded ad portion of a pay-per-click (CPC) ad only generates revenue when a user clicks to the advertiser's landing page, not just when the user clicks on the expanded ad. At the same time, Google has established a FAQ web page to provide more relevant information to advertisers. In addition, Google also stated that the expansion of advertising in the Google AdSense project will not make its revenue skyrocket, but because they need to expand interaction with users. Of course, Google is unlikely to incur hostility from consumers.
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