Below we will reveal to you several secret techniques to increase website advertising revenue. AdSense advertising revenue = AdSense ad impression volume
Tip 1: Choose the ad formats that perform best - more high-quality ads.
728X90, 300X250, and 160X600 are the best performing ad formats. The advantages of these three advertising formats are: they can form a relatively strong reading area and gain better attention; they have a larger number of advertisements, increasing the diversity of advertisements; they are more likely to trigger multimedia advertisements and enrich advertising sources. If you're not using these three ad sizes, you're losing most of your opportunities! Also, make sure you select "Text & Image Ads (Default)" when generating your ad so that it will be compatible with all forms of display ads .
Tip 2: Place your ad where the click-through rate is highest - Double your ad's click-through rate.
The click-through rate of ads on the first screen is much higher than that of ads on the second screen. At the same time, more than half of advertisers will give priority to websites with advertising space on the first screen when choosing websites to place ads. Based on our experience in providing optimization services to publishers, we recommend the following ad placements: Website homepage/secondary channel homepage/list page - open up the first-screen advertising space to gain the most value. Depending on local conditions, 728X90 banner, 160X600 skyscraper, or 300X250 rectangular frame will all have good results.
Content page The upper left corner of the content, the bottom of the content, or near the recommended links on the side.
A 300X250 rectangular frame is best for picture-in-picture; another option is to place banner ads above or below the content; and skyscrapers placed on the left and right sides of the page are also good choices.
Forum page - 728X90 banner below the first post is the best choice.
Don’t ignore the forum easily. Practice has proven that placing banner ads under the first post not only has a good click effect, but is also beneficial to netizens’ online experience.
Tip 3: Add an advertising page.
While increasing the click-through rate, it is also important to increase the number of ad impressions, so you can place ads on all your websites and web pages that comply with AdSense policies, or you can place 2 or 3 ad units on one page to increase the number of ads viewed by users. See the opportunity.
For more detailed guidance, please download our optimization guide "Google AdSense Advertising Optimization Practical Manual" and refer to the related blog articles. Want to try the above tips now? Don’t forget to check the reports in time to compare the effects before and after adjustments to get the best ad configuration for your website. I wish you more revenue and faster development through AdSense!
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