There are so many game guilds now! But how many of them can actually make money? Many guild leaders spend a lot of time and energy running and managing their own guilds, but get nothing. If you are willing to be a guild, you will only have to pay and get nothing in return. President of?
With the development of game guilds at this stage, commercialization has become more and more urgent. However, many guilds still have a relatively one-sided understanding of commercialization, and their work focuses on recruiting people and in-game legions. If you calculate carefully, guild forum maintenance, event organization, offline gatherings, etc. all face huge expenses. As a game guild, numerous gamers are the target of competition for every game company. If you can make good use of this huge resource, you can continue to maintain daily expenses and obtain relatively generous financial reserves. Today I would like to use my many years of guild experience and analysis of game guilds to talk to you about the issue of guild profitability.
At present, the profit models commonly used by guilds mainly include the following aspects:
No. 1 Forum Advertising
Forum advertising should be the earliest profit model used by guilds. The initial prototype was that guilds provided homepage advertisements to obtain accounts from game operators. Later, when large guilds had more ways to obtain accounts, homepage advertisements were sold to directly obtain cash income. Nowadays, many businesses have begun to pay attention to the golden advertising space of game guild forums. Businesses from larger guilds will actively come to cooperate with them.
The second trick is game points card
Game guilds have a certain reputation and membership base. Some guilds have opened sub-sections of forums for selling point cards, which can not only facilitate members, but also generate income for the guild.
Tip 3: China Game Association’s Promotional Advertisement
As early as the beginning of the 21st century, Li Xingping's hao123 myth caused a lot of waves, and the navigation website became the object of many merchants. The China Game Guild Directory is a new navigation website that has appeared in the past two years. It brings together domestic game guilds of all sizes. The guild can promote the guild through cash purchase or official cooperation agreement with the China Game Guild Directory, which is reasonable. It has increased the traffic of the guild forum and also has a publicity platform with a wide audience. Once there is traffic, advertisers will come. With the same number of members, there is double income. It is no wonder that there are so many guilds applying for cooperation on the China Game Association Forum.
The 4th tip for web games
Web games emerged in 2006, surpassed the transitional stage in 2007, and had a relatively large player base in 2008. The unique sharing model of web games certainly requires the participation of game guilds. The combination of guild forums and web games achieves the ultimate in resource integration.
The 5th move is selling accounts
The account mentioned here is of course not a guild forum account, but a profit method adopted by some guilds. Use the guild's popularity and activity to obtain some rare accounts, and then sell some of them to individual players to maintain the guild's daily expenses. However, this approach is not yet widely recognized. I mentioned this issue here today, and I also want to express my personal opinion. After the launch of the beta test of Aion, the account was once fired to more than 500 yuan. The guild entered the game during the beta stage, and it was nothing more than recruiting people, publicity, evaluation, etc. Anyway, In any case, it is impossible for the entire legion to enter the test. Why not sell one or two in exchange for part of the guild funds?
6th move game review and game video
Game manufacturers organize closed beta tests for players not only to test game vulnerabilities and summarize opinions, but also to build publicity. If players participating in the closed beta can write objective evaluation articles or produce promotional videos, manufacturers will be very willing to take out their wallets. of. Today's game guilds are all composed of game elites, and many guilds only regard them as the guild's game leveling experts, but cannot make full use of their understanding of the game and their ability to control the game, so that their abilities can be better utilized. Come out, what they write, their understanding and experience of the game are a valuable asset.
Tip 7: Advertising Title
Advertising and naming is a common way for game guilds to attract sponsorship. The guild holds voice activities, offline activities, etc., and will proactively propose naming cooperation to game officials or media, and promote it at the event, thereby obtaining a certain amount of monetary and material support. However, the author has not found any cases of sponsorship activities favored by non-game merchants. But I believe it will also gain attention in the near future.
The 8th move for private server cooperation
The reason why the cooperation between game guilds and private servers is placed in eighth place is that the first consideration is that private servers are not officially recognized after all. And many senior game guild members should still remember the history of a certain first-rate guild leader seeking personal gain through private server cooperation a few years ago, which led to the guild split. We won’t have a big discussion here. Cooperation in this area is very subtle, but I believe that as long as the members of the guild are united and the members have fun, this profit model can still be tried.
Recently, I saw many guild managers complaining about the guild's inability to make ends meet on the China Game Guild Forum. I wonder if my humble opinion can inspire me? In fact, game guilds have many natural resources. As long as they are used rationally, there will always be something suitable for them. profit model.
Note: The above method is only applicable when there are a large number of guild members. If your guild only has dozens or hundreds of people, the above method will probably not allow you to make money, so how can you recruit more people? For those of you who love games, I recommend you to register as a member on the China Game Guild Encyclopedia (www.54gh.com), post the guild information there, and do more publicity to increase the guild’s visibility. The more members you have, the more profits you will make. Problem?