Today, as the development of market economy deepens, the importance of brands to the survival and development of enterprises is well known. Brand strategy has become a magic weapon for many well-known enterprises to remain invincible in market competition. The rise of the Internet has provided an excellent platform for companies to carry out low-cost online marketing. The birth of online advertising has become the dominant force in the advertising industry. Nowadays, both large enterprises and small and medium-sized enterprises have gradually realized the importance of online publicity and have included online marketing in their key plans for corporate publicity and development.
However, we found that compared to the precision marketing method in the traditional sense, simple online marketing only plays a role in resource integration, information search and brand promotion, which is very important for achieving the brand-building effect that the company truly pursues, promoting products and attracting customer resources. There is still a certain gap. Compared with traditional online marketing, the Wiki Advertising Alliance service system shows here that it has the advantages of low cost and high flexibility. In terms of precision marketing, it can provide an ideal business promotion and procurement online marketing environment for timely offline communication between product suppliers and buyers, build online marketing services with distinctive attributes, and easily achieve one-to-one marketing. It can be said that Wiki's One model created a new Internet marketing concept.
At present, traditional online marketing costs for small and medium-sized enterprises are increasing year by year. At the same time, the emergence of invalid clicks, fraudulent advertisements and other situations have caused more and more small and medium-sized enterprises to waste a lot of money in the process of implementing online marketing and online promotion. In the fierce competition among enterprise peers, in the price war and brand war, the limited online promotion expenses require small and medium-sized enterprises to choose accurate and timely payment-based online marketing models to reduce marketing costs, attract more potential customers, and achieve ideal sales. Target.
The precision marketing concept of pay-by-results in the traditional sense has made most companies that have used online marketing feel its value, and at the same time realize its shortcomings. The pay-per-click form of performance marketing has caused losses to most companies due to its inherent lack of development and the control of invalid clicks. Therefore, the old model seems to be becoming increasingly unsuitable for companies' pursuit of performance marketing and desire for precision marketing. The successive introduction of a series of anti-cheating methods such as IP to prevent cheating, click rate online settings, source statistics to prevent cheating, and time surplus to prevent cheating show that Wiki Advertising has a more pragmatic attitude in marketing concepts and new insights into precision marketing.
Overall, the current online precision marketing model focuses on content and audience. The unique directional analysis technology of Wiki Advertising Alliance [www.weekun.com] allows advertisers to accurately place their ads in front of the target audience, and the ads have Extremely targeted. Performance marketing has significant effects, reducing advertisers' advertising costs while improving advertising effectiveness, and achieving a very high return on investment. It has created a win-win situation for all three parties and will surely have a positive role in promoting China's existing online marketing market.
In fact, being like spring all year round is a dream after all. Winter is not dark, its horror is caused by speculation; Wiki Advertising Alliance will put on warm quilts together with the majority of website operators, actively keep out the cold, and wait for the return of spring.
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