I haven’t been writing for a while. The last time I left a QQ account, more than a hundred local webmasters added me. I often communicate on QQ. I found that many webmasters have "sparkling" points, talents, and skills, but , I don’t know how to find someone to cooperate with. I believe that this is also a problem that many webmasters urgently need to solve.
Why should you find someone to cooperate with?
Cooperation is the "catalyst" for you to run a profitable local website. Of course, if the negotiation is not completed, or if the negotiation is completed and the subsequent effects and impacts are not considered, it may become a "stumbling block"!
Several prerequisites for cooperation: (To put it simply, there are more than just these three prerequisites for cooperation!)
1. Complementary with your resources and abilities;
2. Able to take advantage of the situation to develop;
3. Establish a good website brand and quickly expand its influence;
Let’s start with the first one
1. Complementary with your resources and abilities;
If you are technical and lack business capabilities, then find a partner who is proficient in business;
If you understand technology and have business capabilities, but are poor at handling social relations, then find a public relations person to work with...
If you are a technical person and you find another technical person, and both of them stay in the company, how will you develop? This is not to say that the technical person has no business ability. More than 95% of the technical person is poor in business, and the remaining 5% are poor. Technology and business can go hand in hand.
2. Able to take advantage of the situation to develop;
If someone has the connections or social resources you need, is very powerful, and is willing to cooperate with you, you can take advantage of them. This is also the case with venture capital;
3. Establish a good website brand and quickly expand its influence;
Websites that have just been launched need this kind of cooperation model the most. If you have been running it for a long time and others still don’t know or agree with your website, this is also a cooperation strategy;
Detailed description below
How to discuss cooperation?
One of the basic conditions for discussing cooperation is "chip". This "chip" is the prerequisite for you to talk to others about cooperation;
What are "chips"?
It's your technology, your influence, your creativity, your team, your resources, your connections, your credibility... The more you master, the bigger your bargaining chip will be. Attract bigger partners and develop quickly!
What to do if you have “chips”?
Once you have the "chips", you can't throw them around, just like looking for a girlfriend or wife. Don't ask for it when you see a girl. Then you have to contact the "several prerequisites for cooperation" I mentioned earlier. If you can't meet your requirements, If the other party has more money, more people, more connections... don't think about it. You know, more. There is also a saying that "if there are too many boatmen, the boat will be destroyed!".
Once a qualified partner is found, new cooperation requires negotiation regardless of whether they have cooperated before. Negotiation is similar to playing "fighting landlords" (I learned this recently). You have a deck of cards in your hand, and how well you cooperate with your farmer friends will directly affect whether you can fight the landlord to death.
Let’s talk about the experience of “fighting landlords”, which is similar to business negotiations!
There are three people in a deck of cards; two farmers and a landlord (I have never played the second deck of cards);
As long as you use the three unique tricks of Landlord Fighting flexibly, you can win in most cases (unless the Landlord card is too good)!
1. Remember cards and count cards;
Remember cards: You need to be able to clearly remember which cards were played and which cards were not played;
Card counting: During the card playing process, calculate the cards in the hands of the other two people based on the cards you play, and then make your card-playing behavior according to the situation;
2. The order of playing cards
Some people have good cards in their hands, but sometimes they play them in the wrong order and get killed;
3. Cooperation
There are two farmer brothers and one landlord. If you can memorize and count cards, of course you can cooperate in playing cards. Don't think about yourself doing something good, as sometimes you'll be in trouble if you miscalculate.
Let’s explain the three unique skills of Landlords in business negotiations.
1. Remember cards and count cards;
This means that you need to conduct some preliminary research on the partner you want to find, including the partner's strength, company structure, investment preferences, negotiator's language and behavior habits...etc., so that you have a good idea;
2. The order of playing cards
The purpose of cooperation between both parties is to cooperate for the sake of profit. Therefore, everyone tries to consider maximizing their own interests. How to let the other party give in to maximize their own interests? Then you must master the order in which you play your cards. The classic "Tian Ji" "Horse Racing" is the best case of "playing cards"! Because you have made the first step to evaluate the other party, when you and the other party come to the table to negotiate, you will have the best negotiation sequence of your own conception.
3. Cooperation
Cooperation, haha, the other party is very powerful, and sometimes they may find you to cooperate with, but there is another person who is similar in strength to you and offers better conditions. As mentioned before, in business cooperation, both parties hope to maximize the benefits. Therefore, partners will also consider which company can obtain greater benefits.
To strive for greater benefits, there is another important prerequisite: don’t worry!
At this time, if an important person says a word for you, or if you do something important and gain social recognition, it is all part of "cooperation".
Therefore, people often watch TV commercials, and many people easily believe in certain experts in them. This is actually a means of "coordination" strategy.
Having said so much, some friends may have asked, can you provide practical cases?
I can provide one point. Among the eight articles I wrote some time ago, the following articles mentioned a website: http://www.510746.com (Yongzhou Youth Employment Network, which was originally designated as Yongzhou Recruitment Network). I used the chip analysis and strategy above to sign a three-year website cooperation contract with the Yongzhou Municipal Youth League Committee, without giving me a red envelope or a meal. The cooperation agreement clearly stated that I was authorized to do so. In the name of the Youth League Municipal Committee, a lot of resources are mobilized for website operation.
The reason why the website was changed from "Yongzhou Recruitment Network" to "Yongzhou Youth Employment Network" is also the result of negotiations. Of course, this involves some in-depth cooperation negotiation strategies. I will not explain them one by one here, otherwise at least thousands of words will be added.
Specific details are not disclosed and are subject to confidentiality restrictions. Interested friends can try to guess.
As before, I will publish my QQ number (13457386 Verification: local website operation) and welcome friends to communicate!
Links to relevant articles by the author:
Article 1: Just these few tips to make a profitable local website
Article 2: If you don’t have these skills to build a local website, you can’t expect to make money.
Article 3: A website that wants to make money is useless if it doesn’t have a good vision.
Article 4: A local website that makes money will die prematurely without good physical and mental morale.
Chapter 5: If you want to make money, the website will die quickly if you don’t know how to package it.
Chapter 6: Self-reflection before starting a local website that makes money
Chapter 7: The key to building a local website that makes money is to choose the right industry
Chapter 8: Final suggestions for building a money-making local website