Having taken the college entrance examination twice and encountering the financial crisis the year he graduated from a vocational college, Yang Fugang not only did not worry about finding a job, on the contrary, he has become an entrepreneurial idol in his school, Yiwu Vocational and Technical College of Industry and Commerce: With a monthly income of RMB 30,000 to 40,000, an annual turnover of over RMB 2 million, and a working capital of over RMB 100,000, he became a "Three Crown" seller in an online mall. Under his influence, more than 1,200 students across the college have opened online stores, and there are more than 400 "diamond-level" sellers. At the end of last year, the college officially made regulations: the level on the online store can replace credits, and one "diamond" can replace two credits...
regret
Questioning "My family is poor" breaks my parents' hearts
"I have never been a good student, never." Yang Fugang told reporters as soon as he got through the phone.
Yang Fugang's family background is not good and can be described as poverty. The Asian financial crisis in 1997 caused Yang's father, who worked on the ship, to lose a lot of money, and the family suddenly owed a lot of debt to others.
In order to pay back the money, Yang's father often looks for opportunities to go out to work, while Yang's mother is busy setting up a street stall selling fruits every day. This old couple gets up early and works hard every day so that their son can get into a good university and find a decent job so that their hard work can be rewarded.
However, Yang Fugang, who had high hopes from his parents, was always a "poor student" from elementary school to high school. After two college entrance examinations, he reluctantly enrolled in a higher vocational college. Yang Fugang told reporters that he has been a famous Pi Dawang since middle school. "I slept in class, fought with classmates, and quarreled with teachers. I just never thought about studying hard. It was common for me to play outside with my friends, fall in love, and stay up all night. My parents scolded me for not living up to expectations, so I refuted They said: "How come our family is so poor while other people's families are so rich?" "Thinking about it now, it really broke my parents' hearts. Now I really regret it."
Yang Fu just paused and continued with a little choked up: "At that time, my father was so worried that his temples were white. He even told me, "Forget it if you don't want to study, we can find another way." In the end, I chose to continue studying. I want to go to college, for myself and for my parents.” The reporter learned that due to his poor foundation, even after studying hard, Yang Fugang failed to achieve the grades required by undergraduate colleges and was finally admitted to a higher vocational college. colleges.
Start a business
The first order: Delivering goods on foot earns 0.5 yuan
Not long after his freshman year, in order to minimize the burden on his parents, Yang Fugang started picking up mineral water bottles and cans on campus and selling them for money. But not long after he started working, he was strongly dissatisfied by the school janitor: "What kind of university do college students go to when they pick up trash?!"
Being called a "garbage picker" shocked Yang Fugang, but he clearly realized that now was not the time to get back on track. In 2007, on the recommendation of a friend, Yang Fugang started working on Taobao, and "the cost of starting my business was only a bicycle and 500 yuan of living expenses." On the second night of opening, Yang Fugang discovered that a Shanghai customer had placed an order. What the customer purchased was just a small trinket. If the item was shipped, excluding shipping costs, he would only earn 0.5 yuan.
But Yang Fugang did not give up. In order to earn 0.5 yuan, he was reluctant to take the bus and delivered goods on foot, because taking the bus cost 1.5 yuan, so the business would be a loss. In order to earn this 0.5 yuan, he was reluctant to buy pure water when he was thirsty.
"Many people will give up on such an order, but starting a business depends on the accumulation of this dime and one yuan." Yang Fugang said, "Maybe I am too eager to succeed, so I can do things that others are unwilling to do. No matter how big or small the customer is, but Service and credibility cannot be discounted.”
In this way, Yang Fugang's online store business gradually became popular. From accessories to inflatable sofas, from yoga mats to cosmetics, in the past two years, Yang Fugang's online store has changed the direction of its main products several times. Finally, he chose cosmetics, which ranked first in online sales, and opened a store on Taobao. The cosmetics online store named "Dudu Beauty" has so far had more than 40,000 online transactions. The online store has won three "Crowns" in terms of credibility. It sells more than 500 kinds of products and delivers goods by express delivery every day. More than 100, and seven people were hired to help. In December last year, he donated 20,000 yuan to set up an entrepreneurial fund at the school to encourage more junior students to start their own businesses.
secret
"The hard part about success is to devote yourself wholeheartedly"
"The online mall is a large virtual market. I spend a lot of time in this market every day to see what other stores are selling," he said. The reporter learned that when he decided to make cosmetics, the big boy Yang Fugang actually knew nothing about cosmetics. However, he visited relevant forums and searched for information on the Internet every day, and he "made" himself a cosmetics expert.
"Success is not difficult. What is difficult is that you must be able to truly devote yourself to it." Yang Fugang told reporters.
Yang Fugang also said that the key to his success is understanding the needs of customers. "Slow down and observe more carefully, and you will definitely find the trend of customer demand, and then adapt to their preferences and update the products in your own store. You might as well sell products with high demand at a lower price, which can not only win the favor of buyers, but also Can drive sales of other goods.”
"A calm attitude is also very important." Yang Fugang said that you must not join e-commerce with the idea that you will make a lot of money as soon as you enter the market. "Customers are my God. No matter how much they want to buy or whether they decide to buy it or not, as long as they find me, I will have a good chat with them and introduce my products to them. Sometimes I will also Put some small gifts for buyers, so that buyers will have a good impression of you and bring in many new customers! ”
Arguing for justice
Students become self-employed to reduce employment pressure
Zhou Fei, the principal of China Vocational School, told reporters that this kind of strong support for student entrepreneurship is worth recommending. "For financial vocational colleges, the school's initiative to promote employment through entrepreneurship is a very new idea. It is indeed worth learning from, but guidance must be strengthened." Principal Zhou said that there are many online traps. Students must strengthen their awareness of self-protection to avoid setbacks. But in any case, under the current economic situation, it is worth promoting that higher vocational colleges have such a sense of innovation.
Gu Jun, a sociology expert from Shanghai University, told reporters that business schools provide business education and should allow students to engage in practical business activities. Opening a store on Taobao can be considered a form of business internship. No matter what grade you are in, you can invest in this practice. "It is best to open a store with the teacher."
"Entrepreneurship ability is not cultivated by universities." Gu Jun pointed out that many college students now have high aspirations when seeking employment and always want to open a company and make it bigger and stronger. In fact, setting up a street stall can also be regarded as starting a business. The cost of opening a store online is low and the risk is small. "It's good if it can be run." Under the current situation, if students can be "self-employed", social employment pressure will be much less, and it is completely acceptable for schools to encourage such professional activities.
Intern Chen Zhen
Opposition
Learning knowledge for college career is a must-have
Hu Shoujun, a professor of philosophy of science and technology in the Department of Philosophy of Fudan University, pointed out that college students should still focus on their studies while understanding society. "Business schools already have courses that simulate business wars. Opening an online store can be part of the course, or even a professional internship, but it cannot be the entire course. The purpose of the school is to educate, and the main task of students is to study. Opening an online store can be It gives students the opportunity to learn more about society, but it is inappropriate to regard "opening a store" as the main part of college education. "
Gu Xiaoming, a sociology expert at Fudan University, believes that education has its own laws and requirements. For example, credits are one of the indicators for students to receive knowledge education, and they cannot be replaced by how much money they earn from starting a business or how many "levels" they have. Gu Xiaoming said: "If opening an online store well can replace credits, then any student who does well in sales or makes a lot of money by setting up a street vendor can be replaced by credits."
Gu Xiaoming said that under the current severe employment situation of fresh graduates, we indeed need to correspondingly enhance the survivability and entrepreneurial abilities of graduates, but we must not forget what is the purpose of college education?
Yu Hai, a sociology expert at Fudan University, also said that although the current employment situation is grim and schools are under great pressure to promote employment, the most basic job of schools is always to let students learn knowledge. "I do not support the system where opening a store can replace credits. The study of basic knowledge is always indispensable for college students' study career."