In the past few days, I have been troubled and confused about offline promotion of the Internet, and I want to find a better way. I searched a lot about offline promotion methods online at http://www.dgleddeng.com. I understand a truth: offline promotion is not just about sending out single pages, scanning office buildings and communities, but also occupying the commanding heights of life information - the media.
There is a sentence that impressed me deeply, "If one media friend helps you, the entire media will help you." Offline promotion must be close to people's livelihood and also meet the appetite of the media. Planning a good topic that people pay attention to can often quickly make the website take root in people's hearts.
Through my own personal experience, I would like to share my views on offline promotion.
1. Regarding the forum (make a suggestion)
We can add some more sections, such as: making friends in the same city, urban life, elite clubs, emotional online, etc. We can recruit some part-time staff to be our moderators. The target audience is mainly school students.
They spend more time online every day and have a strong desire for knowledge and passion for new things. They also have their own circle of friends and can spread their forum quickly. This not only allows the forum to bring a lot of popularity, but also helps the spread of the website.
Many students may not have many needs to find talented people, but they are a group and are highly contagious. They can spread our concept "If you have problems in life, go to Nengren.com" to parents and elders who do not often go online, which indirectly attracts customers to the company.
We can find moderators from other well-known forums to work part-time and use their experience to boost the popularity of our forum.
Erhe traditional media shared resources
Cooperate with newspaper companies such as Dahe News, Oriental Today News, Business News, Evening News, City Information News, Asia-Pacific Weekly, etc., and let them promote our website in newspapers, and we will publish classified information for them free of charge. We can discuss the specific method. It is best to promote our website on the homepage, including the URL and a brief introduction.
Third, make more friends with reporters from local newspapers and radio stations and promoters from some well-known websites.
Only through full communication with local journalist friends can we take advantage of hot topics and spread the website quickly and quickly. We can set up a planning group to discover the more sensitive reports in life, and then work with reporters from major media to break the news to them, or write an article and send it to the newspaper to try to get it published. This will not only promote the website, but also reduce publicity costs.
Some time ago in Dahe Newspaper, one of the more popular people in Dongfang Jin Newspaper was the "copycat version of Fan Wei". As soon as he appeared, it would be reported. Very hot. We can also invite the copycat version of Fan Wei to our Nengren website to take a look and make full use of media resources.
Communicate more with the promoters of some websites. For some better websites, we can recruit some talents to make up for our own shortcomings.
The four companies set up a planning group
We always pay attention to hot issues, often surfing the Internet and urban areas, discovering hot spots, hyping up hot spots, and focusing people's attention on our website. We have cameras and promotion staff, and we can capture some things in Zhengzhou that can arouse the media's appetite while we are working, and then we are brewing them, and finally provide materials for newspapers and media. Indirectly promote our website. At the same time, we also created original articles for our own forum, killing two birds with one stone.
Three color bell marketing
You can join forces with companies like It Computer and Sanding Housekeeping for publicity. We provide them with space on their website and they put our ringtones on their service hotline.
Four holiday marketing
When major festivals come, we put up corresponding slogans on our website, and then work with some big stores to promote them. We can create headlines for them on the website and they advertise us on their storefront. It can be a banner, it can be a poster...
Five more efforts to promote color pages
After a few days of exploration, we discovered a reason to do color page promotion. Through tracking and comparing the data, I feel that the color page is effective. Through the data, I found that the effect is better in the technology market, followed by stores, and the lowest in communities. But the community can be closer to needs. In the future, publicity efforts can be increased. Flyers can be distributed in communities, shops, markets, and office buildings. Different measures are adopted in different situations. Whether a website is good or not depends on consumers. We can organize users to experience our website and mobilize customers' enthusiasm. We should come up with some sections to conduct free activities for our cooperative media and partners. Advertising in newspapers and TV costs money, so why not send free sections to attract partners. After the website becomes more famous, we can make back the lost profits.