To increase website traffic, it is often difficult to find a way. Newbies on the Internet often work here and there, struggling for months, and they still don’t know how to do it. Looking at the website they have worked so hard to build, the daily traffic is pitifully low, and they feel sad. Mo Zhan. So is there any good way to increase website traffic? There must be some. In fact, joining the traffic alliance and conducting traffic exchange is a very good way. For those who have a good profit model and are willing to make a certain upfront investment, this method will be particularly effective immediately. But choosing a good traffic alliance is the key.
Nowadays, there are many traffic alliances on the Internet, some are organized by individuals, some are organized by companies, some are new and some are established, and there are all kinds of them. Faced with these traffic alliances, novices are often at a loss. They don’t know how to choose: which traffic alliance is better to join; which traffic alliance has more real traffic and does not deduct volume; which traffic alliance can bring traffic quickly; which traffic alliance provides services There is no way to know whether things are done properly and so on. It is extremely time-consuming to try them one by one. This is how I came here. It took me several months of hard work to basically figure out the status of several traffic alliances. So below I will share with you some of my experience in using traffic alliances and provide you with Some specific data are used as reference, hoping to provide some reference and help for website novices to choose traffic alliances.
Some suggestions for choosing a traffic alliance:
1. When choosing a traffic alliance, try to give priority to alliances that have a longer operating time and a larger scale. The operating time of a website can basically be judged from the domain name of the website. You can check the domain name registration time and general domain name registration time. The longer ones should basically be alliances that have a longer operating time. Checking the domain name registration time can be obtained by checking the WHOIS of the domain name. In addition, by searching the search engine inclusion volume and the earliest inclusion time of the site, you can also basically make a basic judgment on the operating time of the website;
2. Pay attention to the service stability of traffic alliances: some traffic alliances may have declined or have not been maintained for a long time. It is recommended that you choose these traffic alliances carefully. To judge whether the alliance's services are sustainable and stable, you can first basically tell from the data update record time displayed on the alliance's web page. For example, the last time of announcement, the last time of fee settlement, the last time of site news, and whether various links on the website can be opened normally can be used to determine whether a website is maintained and operated normally and stably, and whether someone is continuing to manage it. , if it is February 2009, and the above update record of the website is still in May 2008. You can imagine whether a website like this can provide you with timely and thoughtful services.
3. When choosing a traffic alliance, try to give priority to websites with .COM domain names. There are many alliance websites with .CN domain names now, but you can imagine that .COM domain names are much more expensive than .CN domain names (.CN domain names are generally less than 10 yuan, and most servers Space providers can give away multiple .CN domain names for free when users purchase space, but .COM domain names are not given away. Domestic registered .COM domain names usually cost 50-150 yuan/year) , and generally most people who apply for a .COM domain name still hope that they can operate stably and long-term; while those who use a .CN domain name are more likely to launch it. Nowadays, most of the people who use .CN domain names to operate websites are individual webmasters. This does not necessarily mean that this type of site will not work, but it is recommended that you choose carefully.
The above are some suggestions for choosing a traffic alliance. Below, combined with the actual situation of my own operation, I will do some data analysis to provide more basis for everyone to choose an alliance:
Several traffic alliances that I have selected and operated are as follows:
1. Qixi Festival Exchange Chain: Register now for this traffic exchange chain and you will get 200 points as a gift
2. Outdated exchange chain: If you sign up for this traffic exchange chain now, you will get 100 points as a gift.
3. Play the traffic exchange chain: If you sign up for this traffic exchange chain now, you will get 100 points as a gift.
In terms of user experience, the above alliances are generally pretty good, each with its own pros and cons. In comparison, I feel that using the Qixi exchange chain and the outdated exchange chain are more practical. Below is a detailed comparison from several aspects for your own reference and decision making.
1. The availability of website services
1. Qixi Exchange Chain: QQ service, website management in place
2. Outdated exchange chain: QQ service is relatively poor, and website information updates are lagging behind;
3. Play with the traffic exchange chain: website management is in place in a timely manner, information is updated immediately, technical support is provided during working hours, and there is an instant technical service system;
2. Richness and neatness of website and advertising styles
1. Qixi Exchange Chain: The code style is rich, the pictures are neat, but the size is relatively fixed;
2. Outdated swap chain: The code style is rich, the pictures are neat, but the size is relatively fixed;
3. Play with the traffic exchange chain: the code styles are rich, the pictures are neat, and the advertising pictures can be added to the scroll bar according to the placement situation;
All 3 can configure their own advertising style colors.
3. Website data statistical accuracy (refer to website traffic statistics tool: 51LA)
1. Qixi Exchange Chain: The data is as detailed as the statistics of each point in and point out. You can clearly view the latest 50 point in data and point out data. The data is clearly visible. The inflow data is not different from the statistics on the site statistics tool 51LA. big;
2. Outdated exchange chain: The data is as detailed as the statistics of each point in and point out. You can clearly view the latest 3 point in data and point out data. The data is clearly visible. The inflow data is not different from the statistics on the site statistics tool 51LA. big;
3. Play with the traffic exchange chain: You can clearly view the click-in data, but you cannot view the click-out data each time. The data statistics are relatively vague, and the deviation between the inflow data and the statistics on the site statistics tool 51LA is relatively large;
The following is an analysis of the data of www.pic-wiki.cn, which I put on these three traffic alliance websites at the same time on February 8, and explain in detail the data differences of the above three alliance websites. Before I start to present the data, let me briefly explain the placement of different alliance ad codes on my website:
l Outdated links: placed on the homepage, floating on both sides of column pages and at the bottom of pages, and at the bottom of article detail pages; text links are placed;
l Qixi Festival chain: only placed at the bottom of the article detail page; it is a static image link;
l Play with traffic: placed at the top of the column page and the top of the article detail page; placed at the top of the scrolling image chain;
The above codes were all released on the afternoon of February 7. According to the above codes, my data analysis from 0:00 to 3:00 on February 8 is as follows:
l Lagging chain: click-in: 1; click-out 109. The site statistics tool counts access data: 0. The difference between click-in and click-out is the largest. The reason is that Lao Lao failed to review and pass my site in time and did not place exchange advertisements on my site;
l Qixi Chain: click-in: 230; click-out 11. The site statistics tool counts access data: 170, the data difference between site statistics and alliance statistics: 60, difference percentage: (230-170)/230=26%; click-in point There is a big difference in clicks, and it feels like there are fewer clicks. This may be due to the placement of ad code;
l Play traffic: click-in: 65; click-out 15. The site statistics tool counts access data: 31, data difference between site statistics and alliance statistics: 34, difference percentage: (65-31)/65=52%; click-in point The difference is minimal, but the data are all on the low side. It is estimated that there are fewer registered users playing traffic, and the amount of advertising exchange is relatively small.
4. Timeliness of website review
1. Chinese Valentine’s Day exchange chain: instant review;
2. Outdated exchange chain: The review is relatively untimely. My newly registered account is said to be automatically reviewed when it reaches 10 points, but after 200 points, it has not been reviewed yet;
3. Play with the traffic exchange chain: newly added websites are reviewed manually; you can contact the administrator for manual review;
5. Whether to support subordinates and bidding: all support subordinates and bidding. 5% of points can be awarded for developing subordinates, which has no impact on the statistics of points of subordinates.
6. Whether to support click-in location specification (specify the specific page that other websites click to your website when you exchange): It seems that it is not possible to play with traffic support, Chinese Valentine's Day, and outdated links. I feel that this function is quite valuable.
Based on the above analysis, the summary is as follows: Each of the three alliances has its own advantages and disadvantages, and all of them can be considered for adoption. The data presentation of play traffic is not transparent enough, and it deviates greatly from the statistical tools. It is recommended that everyone pay more attention to observation when using it, and decide the delivery method based on the effect. and delivery volume. At the same time, it is recommended to play with traffic and increase the transparency of data presentation. In addition, it is necessary to quickly expand the user scale. In comparison, I feel that it is more efficient to use the Qixi exchange chain instead of the outdated exchange chain.
The above is my personal opinion, combined with some experiences based on actual observation and data analysis, for your reference only. It does not represent the overall operation of the alliance website, please make your own decision.
This article was originally published on Netmake Original Bar: http://www.netmakemoney.cn/, please indicate if reprinted.