The process of website promotion includes search engine optimization, SMS promotion or forum promotion, etc. In the process of website promotion, there are several methods that are most commonly used by enterprises and are also the online promotion methods that can see benefits in the shortest time. Changsha Feilang Technology makes an explanation based on the techniques commonly used by customers:
1.Exchange links
Exchanging links is called friendly links in most parts of China. It is called reciprocal link abroad. This website promotion method is a simple and complementary form of cooperation between two websites that need to promote each other and have certain advantages. This takes the form of each placing the other party's website text link or logo image link on its own website. Generally, the links exchanged are basically websites that are consistent with the theme of your own website or are related to the theme. For corporate websites, this can also increase the exposure of their own websites, achieve a win-win situation, and get more web page clicks.
2. Infectious marketing promotion
Contagious marketing does not really convey company or product information by spreading viruses to achieve marketing purposes. Instead, events that occur in the enterprise have the characteristics of automatic propagation, and can spread automatically and quickly, just like a virus. It is called contagious marketing. Promotions such as sending invitations are also contagious marketing, which quickly promotes your products through word of mouth. This method of website promotion requires website promotion planners to have a relatively high level of event planning thinking. They can clearly explain the value of planned events in the event planning plan and better tap the promotion value of corporate events. And can get support from various news media.
3. Online advertising
Online advertising is also a common method of online marketing and is a relatively direct way of publicity. The cost is relatively high, but the effect is also relatively obvious. Compared with traditional media advertising, the difference between online advertising and traditional media advertising is that online advertising appears on websites in the form of pictures, text, FLASH, etc. If you often log in to domestic portals, I believe you will not feel unfamiliar with this. The advantages of online advertising include wide dissemination, strong interactivity, diverse forms, and rich content.
4. Permission for E-mail marketing
Permissioned E-mail marketing is different from E-mail marketing in that it is not a simple mass mailing. It is based on user permission and introduces its own services or products to users. Email advertising can be divided into internal list Email marketing and external list Email marketing, or simply internal lists and external lists, according to all forms of user email address resources that are used by email marketing. Common forms include newsletters, member newsletters, electronic publications, etc. At present, a large number of crudely produced advertising emails are generally regarded as spam emails. They are low-cost and have average effects. Users often turn them into real spam emails. In fact, the potential of email advertising has not been tapped. I think email advertising should be designed to be more appreciative, readable, and improve the quality of the email. For example, creative animated video ads are still very popular and will be spread by readers. It is recommended to use comics, animations, stories and other forms of emails to increase the entertainment, interest and knowledge of the email to attract recipients to spread the email themselves, so as to achieve better results.