What is the strongest business model? It doesn’t need to be too profound or too hypocritical, just a simple sentence. That’s what Liu Ren, a retired master, once said: The strongest business model in the world is: selling at the door. Cigarettes are purchased for 3 yuan and sold for 3.5 yuan.
An explanation of the strongest business model
It can be seen from this sentence that whether cigarettes sell well depends on the place where the cigarettes are sold. At the door, at what door, a school, a community, a densely populated area, or an area with a low population density, this is very important. There was a friend who ran a cigarette stall. He was depressed all day long, and his business was very sluggish. Within a month, he closed the cigarette stall and started to find another way to make a living. There are a lot of smokers in China, and the market potential is huge. It can be handled by one or two more people sharing this big cake. There is only one reason why his cigarette stall was so short-lived. He set up his cigarette stall in the wrong location. In a very narrow and short alley, there is very little traffic. Although he also hung a light box on the wall outside. A large market, corresponding marketing methods, and a strong business model, but due to the relationship between passenger flow, everything was lost in the end. It can be seen that the passenger flow cannot be underestimated.
An introduction to making money on the Internet: people-centered
Let’s look back at China’s Internet. Someone has a keen eye and occupies an area with promising prospects that few people have entered, which is the "blue ocean" in popular parlance. Some people put all their energy into researching and exploring profit models, eager to find a suitable model that can bring cash flow to them. Some people focus on how to push themselves out and advertise all over the sky. A very small number of people are doing technology honestly, following the rules, one step at a time. We cannot say who is correct and who is incorrect. Everyone has their own ideas and their own way of doing things. Each approach can establish its own advantages in certain aspects. In essence, having a huge number of users is the foundation of everything. Without users, market, business model, promotion, and technology, it is nothing more than a castle in the air.
Loyal users do not equal large traffic. Some netizens said that only traffic that is not gathered through search engines is iron traffic. Although this is a bit extreme, it also explains some concepts of loyal users. Why are users loyal? Two points: First, the website’s products are excellent and can well meet user needs. Google is a typical example. Good search services gather a large number of loyal users, resulting in Google's unique culture. But there is only one Google, and its field and technology are unmatched. Second, use human communication instincts to stick to users. The software used most by Chinese netizens, besides the Windows operating system, is QQ. Tencent is popular. Although many people have reservations about Tencent, it will not affect their future fortune.
In addition to instant messaging tools, communities provide another way to satisfy users' communication instincts. In a well-functioning community, it is easier to establish trusting relationships among community members, which is very conducive to increasing the stickiness of the website and expanding loyal users, thereby laying the foundation for the healthy development of the website. Human beings are afraid of loneliness in their hearts. This is an ever-changing need.
Therefore, everything must be people-centered. I personally think NetEase’s slogan is the most intriguing: the power of gathering people through the Internet. No matter what kind of website it is, it must be able to stick to people and gather people. For example, if a forum user is particularly interested in casual games, they can add a game channel like me, and then join the Union.popwan.com web game platform, and then call on users to come to your game channel to play games. This has four benefits: first, it can show the strength of your website, and users will feel that you attach great importance to user needs, so the user experience will be very good; second, it can effectively attract traffic, and third, it can also You can get a share from players' recharges. Fourth, it allows users to exchange experiences, insights, etc., and when it becomes popular, everything is available.
The same is true for traveling. To a certain extent, it can promote communication and relieve loneliness. This is why the tourism industry is becoming increasingly popular. What followed was a large number of travel websites. For ordinary friends who love traveling, Ctrip's strong business atmosphere will inevitably affect the user experience and cannot well meet users' communication needs. Although Ctrip also has a community, the limitations of the traditional community itself limit user freedom. of communication. Therefore, Ctrip’s membership is actually very small, which will inevitably affect the further development of the website. This reminds me of Duoduo Bird, a new travel website that has not been launched for a long time and has many immature aspects. However, what is gratifying is that it uses a model that combines travel and making friends, and puts forward the concept of journey throughout travel. always. Members can share travel notes, photos, and strategies with each other, which increases the interaction between members, resulting in making friends. Travel promotes making friends, and making friends also promotes travel, increasing the stickiness of the website. The style is fresh and free.
The Internet is not a cold collection of machines, but people, flesh and blood. How to meet people's emotional needs and how to do a good job of human-computer interaction, I think, should be the starting point of every function and every website.