After accumulated by most people, the following Dugu Nine Swords can help you obtain a higher click-through rate at the lowest price and reduce waste rate in Google AdWords ranking ads.
Final style. Target the target group and be targeted.
Select the language and country or region that corresponds to the region where your potential customer base is located. For example, you can set your ads to only appear to potential customers in a specific country. For example, there are many French-speaking countries, but if your target customers are only in Canada, you can put the ads in other countries besides Canada. French-speaking countries are blocked. In other words, a French queryer can't "click" on your ad because it won't show up. This avoids additional and unnecessary expenses caused by this part of clicks.
Broken Sword Style. Refining keywords, using good steel on the blade
Enclose your keywords in square brackets "[...]". For example: [B2Bmarts][B2Bmarts.com] In this way, your advertisement will be displayed in front of the user only when the keywords entered by the query exactly match the keywords (key phrases) you enclosed in square brackets. If the search keyword contains other words, your ad will not appear in the search results. This effectively excludes visitors who are irrelevant to your business, minimizing your advertising spend.
Breaking knife style. Comparative testing of advertisements and selection of the best ones.
Generally, you may not be sure what the names of some products are in foreign countries. For example, 3G mobile phones can be called "3G mobile phone", "3G cell phone", "3G cellular phone" or "3G handset" abroad. There are many, so you may not know which one is used in the country where your potential customers are located. Therefore, two or more ads need to be tested simultaneously. Use the comparison to find the ad that gets a higher click-through rate, and then use it to replace the original ad content. Repeat this process to get an ad content with the highest click-through rate.
Break the gun style. Track the advertising effect and know it well.
Although Google will track the click-through rate of each keyword advertisement on it, it will not track how many click-through rates are actually converted into your return on investment (inquiries or orders). You can use a special tracking link for each ad to track the conversion investment ratio of that ad. For example: you can add a direct link to the product page for each product advertisement, and then use the website system to check whether incoming customers have stayed on this page to browse, whether they have sent inquiries, etc. Doing this will check whether the money you invested is wasted, ensuring that every ad you run will bring you a return on your investment.
Breaking whip style. Advertising content editing to attract attention
You can include specific target keywords in your ad titles and content. Google will highlight the keywords in the ad that match the query in bold. When a queryer browses the query results, bold keywords can attract the customer's attention more. Therefore, ads that contain keywords tend to perform much better than ads that do not contain keywords.
Broken cable style. Indicate the characteristics and make it clear at a glance
Your ad should provide one or more features of your product or service, such as the benefits it provides to customers. For example: free, new, more environmentally friendly, more affordable, maintaining youth, losing weight, being healthier, living happier, and so on.
Broken Palm Pose. Appropriate wording, moisturizing things silently
Advertising should use impressive and appealing wording to achieve the purpose of stimulating customers' emotions (somewhat sensational) and desire to purchase. Your advertisement should clearly reflect what makes your product or service good or what makes it unique, and make sure that the words used to describe your product or service are accurate and appropriate. Google will exclude words from your ads that are inconsistent with the product or service you offer.
Broken Arrow Style. Marketing should be unique and unique.
Rosser Reeves proposed the core concept of the product, also known as the core selling point (Unique Selling Proposition, USP for short, unique selling point proposition/sales proposition). USP is the external expression of the core value of a product and the most important product information conveyed to consumers. Rosser Reeves advocates that when creating an advertisement, the most important thing is to discover its USP, that is (1) it must contain specific product benefits; (2) it must be unique, unique, novel, and relevant to sales. When similar products are tied in terms of quality, the key to victory or defeat lies in consumers' impression of the trademark and even the company itself. Therefore, finding out the USP of a product will have an immeasurable boosting effect on product communication, brand building, and sales.
Breaking Qi style. Stop irrelevant harassment. If you are the one, you are welcome.
You can add the price of your product or service at the end of your advertisement. In this way, you can prevent people seeking free services or products from the Internet from clicking on your advertisement, thus reducing unnecessary advertising expenses. Doing so will not only increase the overall conversion rate of your potential customers, but also reduce the average customer acquisition cost. Doing this may have a certain impact on your ad's click-through rate, but you don't have to worry about this. Because after all, your goal is not every visitor on the Internet, but your potential real customers. And often those who look for free resources on the Internet can never become your real customers.
Properly choosing Google's AdWords advertising system to place your ads can increase the conversion rate of your potential customers, thereby reducing your customer acquisition costs. Source: http://www.b2bmarts.com