One thing that a webmaster has to consider is how to use the website to make money! All money-making models cannot avoid one question: Whose money does your website make? Or to use a professional term to explain it: user analysis and market Segmentation. This is also a question that I have been thinking about recently. Writing down what I have thought and gained is a way of sharing it with everyone.
Personally, I think that although there are many ways for various websites to make money, in the final analysis, they make money from three types of people: companies, individuals, and webmasters. Let’s analyze the pros and cons of these three aspects one by one.
1. Make money from the company
This model is what I think about more, because this is the so-called big customer, and most webmasters mainly make money from this aspect. This way of making money mainly involves earning advertising fees from various alliances, represented by Baidu, Google, Alibaba, etc., joining platform alliances, and extracting profits from them, such as the Paopao web game platform.
The advantage of this type of money-making model is that it is easy to get started. You can add advertising codes to any garbage station, and then you can check the income every day, or you can join one of the above-mentioned bubble play platforms, set up a game channel, and then wait for players Come to recharge and get commission from it.
The disadvantage of this type of money-making model is that it is difficult for small webmasters to earn stable income quickly. They may only earn a few dozen yuan a month, which is not proportional to the investment of energy, especially if the popularity itself is not enough and promotion is ineffective. Under this situation, it is difficult to generate a large amount of income.
Another issue that needs attention is that many small alliances are deceptive. The website may suddenly not be opened when you are supposed to be paid, so you must pay special attention to the initial alliance selection. Alliances including Google are unstable, and the source of traffic in this model mainly comes from search engines such as Baidu. Everyone knows that Baidu has downgraded k-sites. Maybe one day your traffic will suddenly drop from a few. Ten thousand IPs have turned into hundreds. Generally speaking, it is still unstable and is more subject to alliances and search engines.
Let’s take a look at an example, maybe you can get some understanding: One of my dating sites has thousands of IP traffic a day and is full of Google ads, but it only earns 0.2-0.5 dollars a day, less than 100 dollars a month. Very boring. But after I joined Union.popwan.com, a web game platform, I set up a web game channel on the website, played games myself, and then led users to play together, slowly gathering a group of players, and because of my website It is a dating site, so users are highly interactive. This cycle continues, more and more players are accumulated, and the number of recharges in the game is also increasing. Now, the money earned from the game channel alone is several thousand yuan every month. .
In fact, this also has something in common with the second point I am about to talk about, which is to directly make personal money.
2. Make personal money
This model is to directly earn money from netizens, and a common method is to collect membership fees. Let’s talk about dating websites again, because I am quite familiar with dating websites and have been working on such websites, such as Century Jiayuan Dating Network. The advantages of adhering to this type of money-making model are obvious. If your website develops to a scale where individual netizens are willing to pay membership fees, your income will definitely be considerable! Therefore, the homepage of this type of website must be large-scale. In the existing Internet model Next, scale is traffic and clicks!
However, the shortcomings of this type of money-making model are also very obvious, that is, if the scale is small, it is difficult to collect membership dues because there are not enough reasons to persuade netizens to give you money.
3. Make money as a webmaster
This model has developed since the beginning of the use of the Internet. From the earliest days of collecting fees for making websites for others, to later providing SEO services, and now to selling Baidu-included domain names, entire sites, and selling external links, we provide a one-stop service. Services, assistance in promotion, etc. all fall into this category.
It is worth mentioning that it is relatively easy to make money as a webmaster now and the income is considerable. I would like to introduce to you the profit models of several friends I know: one friend specializes in selling domain names included in Baidu, and a cn domain name included in Baidu costs him only one yuan. It sells for 5-10 yuan, which seems like a small amount per item, but in fact the profit margin is already very high. Dozens of pieces can be sold wholesale at a time. If you have PR, the price can be doubled several times; there is also a friend who specializes in selling food. Links, last time I was told that I bought someone else’s website for 100 yuan, and sold external links for 120 yuan that day, and he has hundreds of websites selling external links. A link to a website with PR4 or above can sell more than 15 yuan. In addition, he He also acts as an agent for links to other people's websites to earn the price difference. You can estimate the monthly income; there is also a friend who makes money by selling websites. He first buys a domain name included in Baidu, and then simply optimizes it and adds Baidu's popular keywords. External links that cost about 100 yuan can be sold as soon as Baidu ranks high and there is traffic. A website can be sold for several hundred yuan, and a site with high traffic can even be sold for several thousand yuan. To build such a website, it only takes a few minutes to configure a space and replace it. Click on the keywords.
When thinking about problems, it is often necessary to reduce complexity and simplify. The simpler the money-making model, the longer it can maintain its vitality. All website money-making models must be considered from these three aspects: company, individual, and webmaster!