Let me explain to you the six major functions of soft articles:
1. Has a strong advertising effect
It combines the characteristics of soft-text advertising and news, has the effect of advertising, and has the authority of news, authenticity, objectivity, more credibility, and is easier for consumers to accept. In an era when advertising is starting to get boring, news can undoubtedly initiate a strong push and help companies quickly increase consumption.
2. Internet soft articles can lead to popularity
According to a recent survey, the number of Internet users in my country has reached 253 million, and the number of people browsing news has reached 206 million. 80% of people have developed the habit of browsing online news. News can unknowingly guide the consumption habits of netizens.
3. Soft articles can establish a corporate image and make the company a company trusted by consumers.
In the 21st century, similar competition is the biggest crisis for the survival of enterprises. Many companies have the same products and the same services. Consumers can only remember one of them, so the impression of this company in the minds of consumers is very important. This impression needs to be established by news soft articles, because the uniqueness of the news will create a unique public image for the company, establish an honest brand for the company, and establish a different service image, so that consumers will remember that this is better than ever before. More ads are more effective.
4. Soft articles can convey word-of-mouth effects.
Through news dissemination, netizens will unknowingly remember it and occasionally mention it to their friends. This has a much stronger effect than advertising.
5. Soft articles can help companies improve advertising effectiveness.
In the past, I often heard people say that they had not invested much in advertising, but the results were not very good, while a certain company had not invested much in advertising, but its results were very good during this period. In fact, this is because there are too many similar advertisements, but consumers will have a brand they identify with. At this time, the more advertisements there are, the more people will buy it, and the brand consumers identify will be more obvious.
6. Soft articles can bring about group effects and facilitate market opening.
If netizens see relevant reports of a company in one place, they will unknowingly see relevant reports of a company in many places in other places, including reports on services, products, corporate culture, market trends, fashion and other aspects. It is difficult for consumers to believe it or not. It has left a deep impression on consumers without even realizing it. Next time they buy something, they will most likely go straight to these two products.
I hope that everyone can understand the secrets of the above six major functions.
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